Photo: Wiley, Safko
Lon Safko is the president and CEO of three companies, built 10 companies in his career, has 18 inventions in the Smithsonian Institution, and is a multiple published author. He 6th book, The Social Media Bible published by John Wiley & Sons is the largest book to date every produced on social media and the biggest book every published by John Wiley & Sons, 844 pages.
The book’s web site is at www.TheSocialMediaBible.com. In an interview Lon told me, "I am excited about how this book has been received by the social media industry. Take a look at http://www.thesocialmediabible.com/the-experts. People like Biz Stone, Founder of Twitter, Robert Scoble, SVP’s from Microsoft, Google, Yahoo!, MySpace, LinkedIn, Linden Labs CEO Mark Kingdon, have all partnered on this book. These represent more than 24 continuous hours of radio show-style interviews on the most important issues in any industry, social media."
Lon mentioned he is now getting more and more requests for virtual presentations, webinars, and teleconferences than he ever has.
This book is the one book everyone using social media or wants to know about it needs to have a copy. I have personally read this cook cover to cover (yes, all 844 pages) and consider it my main resource for social media. I suggest buying three copies; one for yourself, one for a business associate, and a third to gift to another person.
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
Do you want to learn more about Social Media?
If so, read about and download my brand new free industry research white paper Social Media: A Primer