Badly designed surveys have come to be analogous to a horrible experience. Today Swipp unveiled a nifty survey tool optimized to capture the sentiment of the social web by using the data from the company’s platform that unlocks instant results from fans or customers for any given brand.
The project for this latest product, Swipp Surveys, took about six weeks to come together and was in the works during the launch of Facebook Polls. The survey is actually built as multi-topic list of choices and works great on any device within any service.
“Let’s face it: most surveys are ineffective,” says Swipp co-founder and CSO, Charlie Costantini. “They take too long to set up, and people ignore them. They aren't connected to a meaningful social database, which limits their usefulness. We want to change that.”
Traditionally surveys are complicated because they are not user-friendly and are complex to compile the data from the social web. Traditionally surveys are complicated because they are not user friendly and are complex to compile the data on the social web. So the survey is carried out in these simple steps:
- Embed the survey on the website or blog
- Get a reaction or opinion from the community or audience
- Check your progress and improve your performance
- See your score and see where you are headed
So created the survey, deploy it and share it on a social channel (Facebook, Twitter, LinkedIn, Google+). So you can answer a survey with a couple of topics and complete within seconds. All the optimization offers a smooth user experience and stable interface.
"I think its the ease of use on both sides from a creation perspective to a taking perspective," said Swipp VP of Global Marketing Frederik Hermann. And you can now easily use your social channels better for the engagement of your existing audience and community. In addition, you can also get great feedback instantly from them."
The Swipp Surveys as a solution allows to easily get feedback, insight measurement, customer sentiment and what people think about certain topics on a certain network from any device.
“Don’t be fooled by how simple it is – Swipp Surveys is a rich source of insight about your audience,” says Swipp CEO Don Thorson. “For the first time in history, we’re living in a pervasively connected world. Swipp lets you take advantage of that.”