On Monday July 21st, Netflix CEO Reed Hastings and CFO David Wells announced that the popular streaming company surpassed the 50 million threshold 15 years after its service first launched.
What started as a DVD rental delivery and streaming system, has turned into what I like to call a “mini studio”; they aren’t just distributing films, series, and documentaries anymore, but they are also producing their own original (and great quality) content. Original hits like Orange is the New Black, Hemlock Grove or House of Cards are responsible of great part of Netflix’s success. As a matter of fact, the second season of Orange is the New Black became the most-watched series in every market where Netflix operates.
The quality of their product is undeniable. In the upcoming Emmy Awards 66th edition of Primetime Emmys, House of Cards is nominated in the category of outstanding drama series, Orange is the New Black holds a nomination for outstanding comedy series, and both shows’ actors and actresses have several nominations in all the categories.
Reed Hastings also announced the upcoming talk show hosted by Chelsea Handler that is slated to debut in early 2016.
"Fewer people are watching talk shows live and are instead watching stacked episodes on DVR or online in the days and weeks following initial airing," the executives said. "Our intent is to produce a show with Handler and her team that reflects this shift to on-demand enjoyment and that will appeal to a global audience."
Netflix’s expansion is another goal, announcing it will launch in September in Germany, France, Austria, Switzerland, Belgium and Luxembourg.
The internet is a key factor in how companies are producing and distributing their content. Netflix is a prove that not everything is said and done about the rules of Entertainment. And all these improvements not only benefit the companies with bigger incomes, but ultimately the consumers, who in the last years are enjoying more high quality TV products than ever. The small screen (even your lap top’s screen) was never this big.