Skip to main content
  1. News
  2. Business & Finance
  3. Industry

The Secret Sauce: Best Practices being used by actual green entrepreneurs and businesses

 The Secret Sauce: Best Practices being used by actual green entrepreneurs and businesses  and tomorrow sustainable revenues and profits

By Bill Roth

Roth is the Green Coach for Entrepreneur Magazine. He attacks the questions he gets most often- Can you make money going green, how do you make money going green and how DO you grow green revenues.

He gives details on the economics of green and repeatedly goes over the concept of “costs less and means more”. I understand why, it’s because as a business owner, that may sound like some cute catch words. In the green world, they signify a lot and you cannot afford to ignore them.  He shares how to properly price things.  75% of people buying a hybrid do so for economic reasons, not ecology reasons. This is a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? He covers it. Need a strategic plan? He covers that too! Most business books will tell you to get a strategic plan; however, they never give you one. Roth lays it out, easy to understand and use. Then he goes on to explain it completely. I love books that are complete and do not expect you to have a bank of knowledge you may not have.  This book is a great start to your ‘green education.


This book is a California 9!



For more info: visit Roth at
To more about expanding your business , visit Wright Place TV Show  


  • Mark McLeod 4 years ago

    Dr. Wright, I could not agree with you more. Bill's book is a great tool. See also his post today on, regarding new SEC guidelines for corporate "full disclosure" of the effect of all products on the environment.



  •  Day 17
    Israel continues their ravaging bombardment on Gaza as the conflict wages on
  • MH17 victims arrive home
    40 bodies of the MH17 plane crash return to a somber homecoming in Holland
    Top News
  • Military advisers to Ukraine
    President Obama announces the deployment of military advisers to Ukraine
  • Bubonic plague in China
    A bubonic plague outbreak in Yumen prompts China to quarantine the city
    World News
  • Air Algierie disappearance
    A flight headed from Burkina Faso to Algeria disappears from radar over Mali
  • Windows Phone training portal
    Microsoft launches Windows Phone training portal in attempt to woo consumers