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'The Secret Life of Walter Mitty' promotion budget helps Typhoon Haiyan victims

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The holiday blockbuster film season is underway. One of the season's most anticipated releases, is Actor-Director, Ben Stiller's "The Secret Life of Walter Mitty."

The production cost of the film extends to $90 million. Twentieth Century Fox, the film's distributor, allowed the film's advertising and promotion budget to be allocated to help Typhoon Haiyan survivors. This according to a Dec. 16, report in Variety.

Little known Filmmaker Casey Neistat, was commissioned by Fox to create a promotional video for the film, starring Ben Stiller.

Neistat made an impassioned plea to Fox to allow him to travel to the ravished Philippines, and create a documentary style video-short about the suffering and inhumane conditions in the aftermath of Super Typhoon Haiyan. Neistat also wanted to use the funding to purchase food and supplies for the victims. Fox agreed.

The just under seven-minute video-short, titled "What would you do with $25,000.00" was published on YouTube, Dec. 16, 2013. The video chronicles Neistat's efforts in organizing the trip, buying the food supplies, and the hectic journey to deliver it all.

The amount allocated to the relief effort has not been released, it's presumably $25,000.00 as the video title suggests. A screen shot in the video shows a quick glimpse of a cash register subtotal of $522,386.06, in pesos. In U/S. currency this totals $12,014.88. Neistat was able to purchase busloads of food to help, and I mean this literally.

Variety writes, "The supplies they brought, were able to provide more than 10,000 meals, tools to 35 villages and basic medicine to local organizations. So Neistat’s video did fit the bill of “living your dreams.”

"The Secret Life of Walter Mitty," 2013,' is a comedy remake of the same title, circa 1947, starring the legendary Danny Kaye, in the lead role portrayed by Stiller.

Twentieth Century Fox writes, "The new film is about a daydreamer who escapes his anonymous life by disappearing into a world of fantasies filled with heroism, romance and action. When his job along with that of his co-worker are threatened, he takes action in the real world embarking on a global journey that turns into an adventure more extraordinary than anything he could have ever imagined."

UNICEF is currently accepting tax deductible donations to provide relief to the Super Typhoon Haiyan survivors.


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