(December 1, 2011) -- When it comes to pulling up one's sleeves, loosening the collar and jumping into the fray to make a difference in the lives of fellow Americans, The Salvation Army is an organization that is very selective about the community leaders it endorses.
On the heels of the Thanksgiving holiday, The Salvation Army's national headquarters in Alexandria, Virginia, did not waste time embracing the recent actions of world-renowned actor and recording artist Robert Davi.
On the same day (November 28) this charitable group officially announced its partnership with Davi, the Hollywood celebrity was already hitting the airwaves in Los Angeles, spreading the news about his and The Salvation Army's emergency mission of benevolence.
To warm reception and national applause, Davi has released his new single, "Mistletoe and Holly," to throw his allegiance behind The Salvation Army's cornucopia of good deeds. The song was originally sung by 1950s crooner Frank Sinatra.
According to a release distributed by the national headquarters of The Salvation Army, "every penny of Davi's proceeds from the single will go directly toward The Salvation Army's 120th Annual Red Kettle Campaign."
The fundraising drive helps millions of Americans throughout 5,000 communities nationwide who worry about their next source of food during the Christmas season.
In order to better provide for these dear souls who have been knocked to their knees by a wounded economy, we ask humbly for all broadcasters and print media to join our mission in the true spirit of giving by helping us spread this good news and counting down with us,” Davi said in a radio interview on Monday.
"Mistletoe and Holly" will become available on December 13 (the day after Sinatra’s birthday) for purchase on both Amazon.com and iTunes for only $.99!
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