The Ritz-Carlton Hotel Company already is a part of many people’s travel experiences, and now the company is bringing its luxury service to the smartphone. In addition to mobile check-in and check-out, The Ritz-Carlton Hotel Company is launching real-time service requests, food and beverage ordering, The Ritz-Carlton Rewards account review, folio review, and access to exclusive local content, concierge tips and offers at all hotels. The updated app is available for immediate download by visiting www.ritzcarlton.com/app
The Ritz-Carlton said it conducted “extensive research with global affluent consumers,’’and studied user preferences since the initial launch of the App in 2012 to ensure the next phase of mobile enhances global travel. Digital services, according to the company, will provide consumers with touch points from the time of trip planning through to return. The Ritz-Carlton said it sees the opportunity to “connect more closely with guests’’ through advanced mobile functionality and also at an emotional level.
The App on Oct. 1 is scheduled to launch a new shareable Travel Poster feature, where guests will be able to curate their own images with special filters, titles and stamps to create retro-style travel posters to capture their memories. They will then be able to share their posters across social media channels, or save them to a personal on-device camera roll, enabling them to store the travel memory forever.
Quick View of The Ritz-Carlton App Enhancements:
• Check-In, Check-Out
• Real-Time Service Requests
• Folio Review
• Exclusive local content and offers at all hotels
• Mobile food and beverage ordering at select hotels
• Shareable Travel Posters (launching October 1)
The Ritz-Carlton App is available to all; the new mobile guest services are available to The Ritz-Carlton Rewards and Marriott Rewards members which are loyalty programs with complimentary membership. The App enhancements are live today in the Americas, and will be added to all remaining global continents throughout the year, beginning with the Middle East at the end of September.