Life of a hot music artist moves incredibly fast with success and with technology evolving at a geometric rate, the life is moving even faster. These days it’s not just about who you know and what door to hurl your foot in that launches a singing career; you have to know everyone in a sense. It’s all about marketing yourself and reaching out to your demographic in ways other than just booking performances at short-end venues in hopes of getting noticed by the right people who will make it all happen for you. An artist today needs to be a cybernetic trooper in the realm of social media. Social media is the big buzzword in the world of internet marketing and is the biggest part of the internet culture. Younger artists have used it to keep themselves at the peak of the marketing charts and it’s helped them become more competitive with likes of other veteran music artists.
Today social media has become the most practical and popular way to ensure mainstream success for almost any business, particularly the music industry that makes up most of the twitter population – about 11.3% more followers and subscribers than any other medium in entertainment to be a little more precise. Competitive shows like The X Factor or The Voice have used social networks like Twitter to help save contestants from being voted off, or to simply have fun commenting on Adam Levine’s new hair style. It makes for a fun engagement, but it’s a heck of a marketing tool also. In the entertainment industry, it can be very powerful, and usually can showcase and be used as a means to maintain the number of followers that their reputation has brought them in their career. They can advertise what their latest project will be, exchange chit-chat with fans, and sometimes it’s a good way to make a public apology to save face in worst case scenario. The point is that artists often say that they wish that they could get in touch with every single one of their fans who appreciate them, and thanks to social networking they have the means. “My fans get more of a insight to my personal life and how I am everyday!” says 19 year-old YouTube songstress Lexi Noel (https://twitter.com/Leximusic411). “They have a window into my world and I talk to them all the time.”
Youtube, Instagram, Twitter, Facebook, and even simple blogs have changed the way we view young artists forever. There was a time when musicians had work painstakingly hard to build a reputation because methods of reaching out to fans were rather limited. But, thanks to social media artists are able to get the recognition they deserve on a broader scale. “I think social media definitely plays a huge role in success today,” shares Josh Levi (https://twitter.com/joshleviworld) who drew huge numbers from his appearance on The X Factor and has the largest twitter following from the show and hashtag on the social network with #LeviNation. “It is basically the only connection people have with their supporters and fans off the stage. Therefore, depending on your own style of connecting with them, it definitely launches your career forward.” The more the artist keeps up on their social networking accounts, the more they’ll show interest in their fan and in turn, their fans show more interest in them. It’s a formula that artists like Josh utilize and it works quite well.
Many talented artists have either built a successful reputation via the internet and social media or gained instant fame if they were lucky enough. Let’s not forget how Justin Bieber drew in one of the highest number of Youtube viewers of all time just from posting a single video (which ultimately help lead to his successful career and life today). Not long after, this crazy thing called Gangnam Style helmed the crown for most viewers. Talk show queen, Ellen Degeneres loves publicizing talented people even on her own social network accounts and she believes that the internet is the place to find special folks like Aldrich Lloyd (https://twitter.com/LloydTalonding) and Greyson Chance (https://twitter.com/greysonchance). Much like Justin Bieber, a very promising young artist and Canadian native, Isaac Basal (https://twitter.com/isaacbmusic) has found social media to be a very useful tool in his profession. “I personally think that it would definitely be much harder WITHOUT the social media we have today,” says Isaac. “Between Facebook, Twitter and YouTube only, there are over 1 billion users and accounts. The social media is definitely something that is very useful in helping me gain fans and interacting with them. I am not saying that it is impossible to be where i am today, but it would be a lot harder.”
Though there’s plenty of fan-base to be made with social media players, it’s not without haters. Everyone at some point in their life has suffered criticism and the internet has unfortunately become a tool for conveying negative messaging. It might make you unfortunate victims of poor criticism feel a little better to know that even our entertainment icons have to put up with antagonists too. But, they generally have their methods for combating hateful messages that set positive examples for how people should respond to them. Isaac Basal shares with The Examiner how he deals with his own backlashes by stating to us, “Backlash is something that I cannot control but it IS something that I can accept and choose to ignore. However, feedback on the other hand, is always good, especially when it is something that will benefit me like constructive criticism. School is one place where I do get feedback whether positive or negative. There will always be hate that I cannot control but learn to accept, even at school. I guess it’s a part of being connected to social media but as an artist you have to just keep doing what we love best, music…You can never be wrong with that!” “I actually never focus on the negative/ignorant feedback,” says Josh Levi. “Most people add to tear you down. Constructive criticism on the other hand, is something completely different but most times this isn't the case. Most people with negative feedback on social media and the internet, are usually hiding behind a computer screen insulting you because nothing can be done about it.” Now, if you’re just looking for an easy way to shine on your antagonists, Lexi’s solution is probably the simplest and sweetest, “Just smile and wave boys...just smile and wave!!!” What we as fans should be taking away from this is that so long as you have something that you love (like music) and know that there are people who care about you, then it’s easy to just brush off the negative hooting.
When we asked 19-year-old Lexi Noel whether or not she’d be where she is professionally if not for social media, she replied proudly, “Yes because I was determined to get myself out there but twitter, facebook, YouTube and other social media have really helped to launch my career.” Josh Levi believes that social media is an incredible career apparatus, but he had to set the record straight to remind people what it means to be an artist. “Personally, I believe true talent is calculated by the level at which you perform, not by numbers. A lot of people get lost in that today, and think that if they do something crazy and as a result gain a huge following, they are the best artist out there. To me true artistry doesn't come from solely from a large online following.”
Indeed there’s no doubt that outstanding artists like Lexi, Isaac, or Josh should ever need social media to let the world know that they are in fact artists – well deserved ones at that, but it has impacted their youthful careers in very positive ways by helping them reach out to fans in a ways that older artists couldn’t have before. The first step to success is becoming an professional at your trade, then use the social media to share your gifts with the world!