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The Rise of Huawei: Ascend P7 threatens status quo, challenges Apple and Samsung

Singapore Hosts CommunicAsia 2013
Photo by Chris McGrath/Getty Images

The Rise of Huawei: Ascend P7 threatens status quo, challenges Apple and Samsung

While Apple and Samsung are keen on clashing head-to-head, another not-so-silent contender has been growing in leaps and bounds. Chinese brand Huawei is now steadily making its mark in the global marketplace, especially with the release of the Huawei Ascend P7 late last week.

The flagship model confidently challenged the dominant companies when Huawei Consumer Business Group chief executive Richard Yu spearheaded the Ascend P7’s launch in Paris. "We want to become better and better and better. We will invest so many resources on the product, the innovation, on R&D, the marketing -- everything. We are improving our service and our quality," he says.

This bold move has its merits because Huawei’s brand awareness has jumped great heights from 0% to 52%. In its home market, it has a mighty and unmoving position, but worldwide, it has a forecast of going even higher up to 70% this 2014. While not entirely focusing on its advertisements, Huawei makes its presence well known through quality and user experience.

How could such a company even be compared to Samsung and Apple? Just what is it that makes Huawei devices so special? Just to name one thing, the Ascend P7 has an 8-megapixel front-facing camera that currently makes it the best phone to take selfies. Add that to the 13-megapixel rear camera with the five-lens system for the front, and you have an opportunity to take the most high-quality shots of yourself, or even along with your friends. “Groufies”, they’re calling it, are group self-portraits that bring selfies to a whole new level. “With a groufie, you can take much more background or include more bodies in your selfie pictures,” says Changzhu Li, technology planning head. It certainly helps Huawei’s standing that the Android-powered Ascend P7 has Gorilla Glass 3 housing, 5 inches of crisp 1920x1080 display, and a 6.5mm thickness, slimmer than both the iPhone 5S and the Galaxy S5.

At approximately $625, the Huawei Ascend P7 has no doubt a lot of bang for your buck. This may well be its chance to climb the ranks from being third in the world market share according to data from International Data Corp (IDC). Samsung still dominates the top spot with 30.2% of the market, and Apple ranks second with 15.5%. Huawei comes in third with 4.9%, but its growth percentage is greater and significantly more rapid at 47% compared to that of Samsung’s 22% and Apple’s 16.8%. A worthy adversary, indeed.

Should Apple and Samsung start getting worried then? It apparently seems that way. The numbers do not lie, and now may be the best time to start investing in Huawei Technologies. The Ascend P7 comes out for purchase this June, and just like its name suggests, it’s definitely rising on its way to the top.


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