The first annual "The Reality of FASHION The Reality of AIDS" presented by Beautiful Planning Marketing & PR and EFFY Jewelry NYFW runway show took place last night without a hitch.
The event took place on Saturday, February 9th 2013. Reality stars and celebrities that have appeared on reality television shows walked the runway to raise money for HIV and AIDS. The red carpet event took place at the Altman Building in New York City located at 135 West 18th Street, New York, NY 10001 and the doors opened at 7:30pm.
The featured designer for the evening was Dominique Auxilly, a well-known NYC based designer who has dressed celebrity names such as Nicki Minaj, Coco, and Tamar Braxton. The official stylist for the show will be Julianne Costigan who has assisted and styled numerous Toronto Fashion Week Shows including Holt Renfrew, Joe Fresh,
Christopher Bates & more. RFRA was created and produced by Monique Tatum and presented by her firm Beautiful Planning Marketing & PR (BPMPR) and EFFY Jewelry.
During the show, reality stars stormed the runway in Dominique Auxilly pieces to raise money and awareness for AIDS. The event was hosted by MTV Host and former
Americas Next top model contestant Kim Stolz and had names hit the runway such as Lil Kim, Janice Dickinson, Deena Cortese of The Jersey Shore, Mob Wives Drita D'Avanzo and More.
Participating names on the runway:
1. Deena Cortese- The Jersey Shore
2. Janice Dickinson – Americas Next Top Model
3. Ramona Rizzo –Mob Wives
4. Drita D’Avanzo- Mob Wives
5. Rachel Truehart – The Bachelor
6. Lil Kim –Dancing With the Stars
7. Courtney Robertson – The Bachelor
8. Tracy DiMarco- Jerseylicious
10. Carissa Rosario- ABC’s “The Big Time”
11. Elizabeth Vashisht – Tough Love New Orleans
12. Leslie Birkland- Big Rich Texas
13. Alex McCord -The Real Housewives of New York
14. Brittany Brower – Americas Next Top Model
15. Nikki Rae Walker –Big Rich Texas
16. Briella Calafiore – Glam Fairy
17. Jessica Romano – Glam Fairy
18. Tiffany ”New York” Pollard –I Love New York
19. Michelle Money –The Bachelor
20. Ramona Singer – The Real Housewives of New York
21. Keenyah Hill – Americas Next Top Model
22. Courtney Robertson: The Bachelor
23. Leslie Birkland - Big Rich Texas
24. Karlie Redd – Love and Hip Hop Atlanta
EVENT SPONSORS: Beautiful Planning Marketing & PR (BPMPR), EFFY Jewelry, AIRWORKS Compressors Corp, Lamik Beauty, Lozo’s Virgin Hair, MVC Productions Management, Sign Expo, Amoy Couture Hair, Time Frozen Photography, The JW Essex Marriot Hotel, Dre Productions, Hatch Creative Studio,Cherwin and Cherwin Auctioneers, Pulsd, St. Moritz Security Services, Draude Inc., and Arter Clothing
For more information visit the event website: http://www.realityontherunway.com/
EVENT CREATOR & PRODUCER
CEO of Beautiful Planning Marketing & PR – Monique Tatum in 2011, Monique Tatum announced the creating and launch of “The Reality of FASHION The Reality of AIDS”. An annual, star studded, evening of fashion where reality stars walk the runway during New York City Fashion Week to raise money for HIV and AIDS. RFRA is an event exclusive to Tatum’s NYC based PR Firm , Beautiful Planning Marketing & PR (BPMPR).
Over the past 4 years Tatum and her team have also played major roles in NYC fashion events to include “Fighting Leukemia with Fashion” on behalf of The Leukemia and Lymphoma Society, EMERGE! a Fashion Runway Show Honoring Vogue Contributing Editor Andre Leon Talley, who was presented the Fashion innovator award by Diane Von Furstenberg, and NYC Mercedes Benz Fashion Week for Nina Skarra at Lincoln Center
in September of 2012.
“With each reality star walking the runway, and every person that attends RFRA 2013, we move a little closer to dreams of a cure….becoming a reality.” ~Monique Tatum
EVENT DESIGNER - Dominique Auxilly of www.dauxilly.com
This year's designer of choice for The Reality of FASHION The Realityof AIDS celebrity runway show to benefit an AIDS Charity of Choice is none other than rising design star Dominique Auxilly! Dominique’s The Reality of FASHION The Reality of AIDS collection will feature women’s couture. Auxilly’s canvases are women that lack
inhibitions and could not care less for public opinion. Known to pull inspiration from all aspects of life her pieces most often reflect her love for old Hollywood, her obsession with architectural structures and her Jamaican roots. These elements and influences come
together to create a label like no other. Dominique Auxilly’s first collection was a hit after she made her debut during New York Fashion Week in 2009. Since the label has started to attract the attention of stylists, editors, fashion bloggers and well known celebrity names
such as Nicki Minaj, Adrienne Bailon, Coco-T, Tamar Braxton and many more.. Following the runway show pieces will be auctioned off online with a large portion of the proceeds being donated to the 2013 AIDS Charity of Choice.
NOTE: Charity of Choice : Broadway Cares/Equity Fights AIDS - Broadway Cares is one of the largest HIV/AIDS funders of AIDS services in the US.
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