After smartly testing their Daytime audience with talk show test-runs, FOX has committed to one of them and is set to launch it next fall. “The Real,” described as the network's younger, ethnic answer to “The View,” will officially premiere in the fall of 2014, Deadline reports. FOX network gave the show a four-week summer trial run on several of its stations across the country, Los Angeles, New York, Washington D.C., Philadelphia, Phoenix, Houston and Tampa to much success.
“The Real” is hosted by Adrienne Bailon, Tamar Braxton, Loni Love, Jeannie Mai and popular actress Tamera Mowry-Housley.
Unlike its rivals, “The Real” co-hosts skews younger than their current Daytime counterparts and despite minorities on both network shows, the panel is one of the most diverse and recognizable, in daytime television. Familiar television personalities Braxton and Mowry-Housley are in their thirties, while Love, in her early forties as the eldest panel member are African-American. Also both in their thirties, Bailon is a Latina while Mai is of Vietnamese and Chinese decent. “The Real,” will likely appeal to the younger more, advertising lucrative 18-34women's demo and in some ethnic demos that current talk shows might miss.
“This summer, the daytime landscape in seven Fox markets was dramatically altered when the women of “The Real “exploded on to the air,” said WBTVD president Ken Werner. “’The Real’ brought viewers a unique combination of elements that were missing from daytime, a real, multi-cultural conversation about issues that women of all ages are talking about.” Said Frank Cicha, SVP Programming of Fox TV Stations, “Five hosts for the price of one – score! Seriously, we’re all looking for younger adults and this program delivered big time.”
Each women woman brings a unique look at the world and meshes them together for one hour.
“The five of us, we are still trying to figure out our live,” Love said about the show, during its initial test launch earlier this summer. “What people are going to find out about me from this show is that I used to be an engineer, I was raised in the Brewster projects, I became an entertainer, and I am still discovering myself.”
Check out the pilot episode of the series in the video on this page.