Lil Wayne where you at? This year the Young Money general was in many respects M.I.A. But why? Was it his health scare? His failed endorsement? His lack of musical projects? Or was it something else? In order to attempt to figure this out, let us review this Lil Wayne-less year thus far.
I. Health Scare:
Earlier this year, rapper Lil Wayne gave his fans and the entire Hip-Hop industry a collective scare when he was rushed to Cedars-Sinai Medical Center in Los Angeles on March 12. Initially, many media outlets reported that Wayne suffered multiple seizures which were believed to be caused by his addiction to a street drink called sizzurp. There were multiple conflicting reports concerning why he was there and what his condition was. Following his release from the hospital, Lil Wayne announced that he was diagnosed with epilepsy in addition to confirming that he did indeed suffer multiple seizures.
II. Mountain Dew Fiasco:
Following his release from Cedars-Sinai, Wayne set his sights on a multi-million dollar endorsement deal with Mountain Dew. Unfortunately, before the partnership could begin to flourish Lil Wayne came under fire based on a verse he did for the song Karate Chop with rapper Future. The ill-advised lyric made reference to Emmitt Till, an African American teen who was brutally murdered in 1955, for allegedly whistling at a white woman while he was in Mississippi. Upon hearing of the lyrics and receiving widespread pressure from many civil rights organizations, PepsiCo and Mountain Dew dissolved their partnership with Lil Wayne. Lil Wayne ultimately put this matter behind him by issuing an apology to the Till family.
III. Lack of Musical Production:
This year will go down as one of the most disappointing years in Lil Wayne's career. Known for releasing numerous projects every year, Lil Wayne in 2013, only released two significant projects. The first of his projects was I Am Not A Human Being II, which attained a moderate amount of success selling over 500,000 copies. Lil Wayne's second project this year was The Dedication V, which was the fifth installment to his The Dedication mixtape series. Although both projects received a moderate level of acclaim, both were ultimately considered subpar based on Lil Wayne's previous efforts.
IV. The Take Away:
Let's face it, Lil Wayne was destined to have a down year at some point. He has set the bar extremely high in recent years, which was a great thing when there was a sufficient amount of competition in the Hip-Hop industry. The lack of competition in the Hip-Hop industry currently is a result of an overabundance of bubble gum rappers, who attempt to pass themselves off a lyricists. Although their records can be heard on the radio, many of these artists will not be able to sustain their success, thereby hindering the possibility of competition in the hip-hop industry.
It is for these reasons that Lil Wayne may have decided to step away from the game. One thing is for sure, he will be back it’s just a matter of when? And at what level?
V. Tha Carter V is coming...
This past week the YMCMB camp announced that Lil Wayne is in the process of adding a fifth installment to his Tha Carter series of albums. Although there are conflicting reports Tha Carter V is on the horizon.
Parting Shots: Reader's Sound Off:
1. Do you feel 2013 was a disappointing year for Lil Wayne?
2. What do you think Lil Wayne needs to do to get back on track?
3. Do you agree with PepsiCo's decision to dissolve its partnership with Lil Wayne? How would you have handled the situation?