America’s longest running TV game show is coming to the Red River Valley of North Dakota and the Fargo-Moorhead-Grand Forks TV market, and it is bringing a major celebrity with it.
The Price is Right, which airs in this market on KXJB at 10:00 a.m. Central Time is coming to live venues in Fargo and Grand Forks and it will be hosted by media personality and current host of the GSN show, Baggage, Jerry Springer.
It will be at the Fargo Civic Center February 22nd, 2013 at 7:30 p.m. at the Fargo Civic Center. It will be travelling about 70 miles north to Grand Forks on the following day and will be presented at The Alerus Center. After that show, it will leave the country and make a tour of Canada. This is a national live tour for the program.
The Price is Right was first aired in 1956 as a prime time game show. Its host at that time was game show legend Bill Cullen. Its current incarnation as a day time show goes back to 1973 with original host, Bob Barker. Drew Carey is the current host.
The Price is Right is produced as a live game show at several casinos and resorts, including Harrah’s Resorts. It is another way of extending the brand of the program and getting fans of the show out to interact with it in way that they could only do so if they were live shows contestants. The property is currently owned by Freemantle Entertainment.
This isn’t the first nationally broadcast game show to have a live tour. Wheel of Fortune did a live tour in 1996 and 1997.
There doesn’t appear to be any sort of effort from the other major natiional game shows, such as Jeopardy!, Who Wants to Be a Millionaire?, Family Feud, or Let’s Make a Deal.
There has also been a Las Vegas show, hosted by Jamie Farr, called The Game Show Experience that has combined several elements of several popular game shows including The Price is Right and Wheel of Fortune.
The tour is a commemoration of the show’s 40th year in the current broadcast incarnation of the show. The tour began in late January of 2013 in Florida and will end up in Ontario, Canada in March.
It will be interesting to see if any of the other major national games shows decide to take road trips as they approach significant anniversaries.