Technology is constantly changing, being reshaped to make a more efficient, creative, and advanced tomorrow. The way this generation communicates, works, and shops, has been revolutionized by the implementation of mobile devices like smartphones and tablets. It is estimated that over 1.038 billion smartphones are in use around the world right now, meaning that one out of 6.7 people on the planet has a smartphone. Google also estimates that more people will use mobile devices to search the web than desktop PC’s in 2013.
Since that many people are using their mobile devices on the worldwide web, it is more important than ever for websites to introduce mobile friendly versions of their site for easier use. It is reported that seventy-nine percent of users will abandon their search, or search for another site, if the website is not mobile friendly.