Earlier today, local, retro-rock outfit, The Phorms, released the visuals for their single “Carrie Ames.” The single appeared on their 2012, debut effort, “Trapped by the Sun,” and represents the first, formal, music video from the album.
If you remember, their low-fi, D.I.Y. video for “Roxanne” was released earlier this Summer. However, the Armand Shahidi directed, “Carrie Ames” represents a far more intentional video, whose narrative tackles the insanity of love, quite literally.
Loosely following the song’s lyrics, the video begins with a young man (played by Vocalist, James Neal) and woman (played by Ashley Janine Steffenson) in the throes of a burgeoning relationship. The couple follows the traditional - if not old-school - trajectory of walks along the river, ice cream dates and days on the beach; all set to the late 50s/early 60s, surf-rock balladeering sounds of The Phorms. But the feminine half of the duo is haunted by nightmares . . . or are they fantasies?
Watch the "Carrie Ames" video in the top left of this article, or via YouTube.
Hear "Tapped by the Sun" via bandcamp.
Follow The Phorms on facebook.