By now you have probably heard about the announcement of Pantones new color of the year...17-5641 Emerald.
Even if you didn’t hear the news you may have noticed the increase of green toned products in the department stores when you've been out and about shopping. If not keep your eyes open, it is happening!
This whole color of the year thing is kind of a big deal...which we will explain in a minute. From our end as designers admittedly a few of us in the industry were a bit surprised as Pantone had been teasing us a bit, hinting that a sort of blueberry shade of indigo might be the “It” color.
Truth be known, designers don’t always agree on the yearly Pantone color choice...some embrace it while others rebel a bit. This is probably more due to the fact that we see what is trending everyday and there was a huge influx of Navy Blue and indigo creeping into our products and environment starting in 2011 carrying into 2012 and beyond.
Pantone has not discounted this, however, as it has included blue called Monaco Blue 19-3964 in its Spring fashion report palette...which you can see here as well another version of blue in the recently releases Fall fashion report palette.
Color is a huge part of the interior design and fashion world and though mysterious to many, it is a language all its own...communicating nonverbal information to our subconscious mind through our vision.
So how does this “IT” color fit into the color forecasting we have been discussing recently? Well it does and it doesn't... Recently we introduced the Sherwin Williams Colormix forecast for 2013...it consisted of four palettes, Midnight Mystery, Honed Vitality, Vintage Moxie, and High Voltage.
These palettes were all chosen based on color trends over the past year...trends are living moving and evolving so they are referred to as a forecast. So much like a weather forecast they could evolve differently over the year as much as the climate changes. These predictions, although not always completely accurate, are necessary because they supply the market with important information about people's preference which is fundamental in helping those who create products in deciding what direction to go.
The difference between these forecasts and the color of the year as introduced by Pantone is that while others color trends are more of a prediction, Pantone's color choices actually dictate what colors you will see in products during the year. You see Pantone has the power to determine color trends because they have more than a finger on actually getting these colors into the market.
This has never been truer than it is now...last year we saw Pantone's Tangerine Tango take the market by storm in dishes and cookware and Sephora grabbed a whole line of cosmetic products based off this 2012 “IT” color which it will be adding the new Emerald color to its line in this March.
It is not yet Spring and already we are seeing green...as it is entering the market through many home decor and clothing lines.
Pantone's Emerald is making a big statement as the starring color behind the new Pantone product launch in the home department at J C Penney’s stores nationwide. This Emerald “IT” color is being paired with last year’s Tangerine Tango as well as other brilliant complimentary colors in products that include bedding, towels, bathroom accessories and shower curtains...to name a few.
Last year’s Tangerine Tango was selected based off of psychological consideration and that is also true of this year’s beautiful emerald green.
Green is considered the most comforting color in our world. When the human eye sees green it isn't feeling shades of envy...green causes the retinas of the eye to open up to let more of this brain soothing color in to help balance out our moods. This is a color that is used to counteract the anxiety that can can sometimes be the result of seeing red.
Green represents growth, health, life and vitality. Green symbolizes the earth’s beauty and even more so, its abundance. It's quite symbolic since the emerald is considered one of earth's most beautiful gems. Green itself is the color of money and who in this economy doesn't want to attract more green? Green is also magic and mysteries...don’t forget Oz and the intrigue of the Emerald City.
As we have said before a picture speaks louder than words...so to give you a vision of the glorious possibilities of this elegant shade of Emerald we have put a pinterest board together for you to view. We hope you enjoy seeing green!
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