With a new logo design comes new questions. Garin Narain, Vice President of Public Relations for the Atlanta Hawks was able to answer what will probably be some of the more frequently asked questions.
Entirely new design or alternate one?
Those who still have the red/blue/white jerseys that Atlanta currently wears, don't worry because those aren't going away at all. This new Pac-Man logo will be a secondary one, which is designed to compliment the current and primary logo. According to Narain, the updated logo "will be visible and have a continued presence."
With this logo currently as a complimentary piece to their other design, does that mean the Hawks will go back to their red/yellow/white color scheme? That remains to be seen. However, if Atlanta decides to revamp the Pac-Man jersey for a throwback night, it should end up looking sharp.
Who created this modified classic?
When the Atlanta Falcons came out with their updated logo during the 2003-04 season, it was also a blending of Atlanta's classic bird design, but also updating it, to more fit the current times. I asked Mr. Narain if the same people who created the new Dirty Bird logo also updated the Hawks one.
"Quite honestly, the fans came up with the idea," Narain said. "The original jersey worn from 1972-95 remained extremely popular and fans have such a deep connection and attachment to the original mark that when the idea of introducing a new secondary mark was presented, it was simply a no-brainier to evolve the mark into the new sleeker one which pays homage to our history yet reflects the current franchise’s aggressive and bold play on court and off the court to achieve a sustained and high level of success."
While that's happening next season, the Hawks are currently focused on winning Game 6 of the NBA Playoffs tonight against the Indiana Pacers. With a 3-2 lead in the series, Atlanta needs just one more win to knock off the top seed in the Eastern Conference and advance to the next round to take on the Washington Wizards. Tip-off is scheduled for 7pm.