You could use data scientists with special algorithms or you could just use YouTube to predict the Academy Awards.
Touchstorm, a technology-based services company that builds video audiences for the world's best brands, tapped its Video Index to gauge Oscar-nominated film popularity on YouTube. The Video Index looks beyond simply film trailers and analyzed the top 100 videos by views consisting of every type of video related to the film or star. Results reveal the movies and stars coveted by audiences beyond the box office. Touchstorm presents the winners of the Academy Awards of YouTube in a free report at www.touchstorm.com/youtube-predicts-2014-oscars.
And the YouTube Winners Are…
- Best Picture: Gravity
- Best Director: Martin Scorsese
- Best Actor: Christian Bale
- Best Actress: Amy Adams
- Best Supporting Actor: Bradley Cooper
- Best Supporting Actress: Jennifer Lawrence
"This latest report shows the power of our analytics engine, which looks beyond the primary video to reveal the true popularity of the most important video-related events today," said Alison Provost, Touchstorm CEO. "Our Index offers a clear picture of the Oscar-nominated films and stars that are truly exciting audiences—regardless of the Academy picks. The same measure applies to brands, where tracking YouTube content at this level unveils channel and audience insights they've never seen."
Touchstorm researched more than 3,000 Oscar-related videos for its report, and is featuring the top 10 videos in each category—Best Picture, Director, and Lead and Supporting Actors—on its YouTube channel at www.youtube.com/touchstorm.