I just returned from the Connect Marketplace conference in Milwaukee, Wisconsin. Christine Born, Editor of Collaborate Magazine, invited me to talk about flipped meetings based on the interview with me earlier this year. In a room full of meeting planners, event organizers, and tourism professionals, I wasn’t sure if I’d fit in or not! But, it turned about to be a great experience! I met many wonderful people who were curious about what flipped learning is and how it relates to creating effective meetings and events.
As many of you know, I’ve been on a mission to take the concept of the FLIP and expand it beyond the classroom. I believe we can apply the FLIP to meetings, workshops, keynotes, presentations, and training sessions. For the past year, I’ve been traveling across the country talking to as many educators, trainers, and speakers as I can to learn more about how I can support others in the work of creating effective learning environments with the FLIP. But what happens when my participants aren’t the ones doing the teaching, training, or speaking? What happens they re the ones who HIRE the teachers, trainers, or speakers?
Those were my participants in Milwaukee, and their questions led me to The One Takeaway for this trip. Most of the participants in the audience were responsible for organizing meetings, planning events, and booking speakers. They came to my session to learn more about how to encourage their speakers to use flipped strategies in their meetings and events. Prior to this conference, I hadn’t thought about this challenge.
We all came to the conclusion that a speaker contract or a call for speakers should carefully explain the expectations and specifically outline how the speaker will engage the audience. Meeting planners want to attract high quality speakers who involve the audience and ensure everyone walks away feeling like the time spent in the meeting was valuable. Speakers who clearly know the techniques for engaging their audience, creating a fun environment, and enhancing the learning experiences are more likely to get booked for future events.
So, if you’re a speaker looking to expand your speaking engagements and connect with meeting planners and conference coordinators, keep in mind that they are looking for more than your area of expertise. They want to know how you will engage their participants and make a difference. And that’s exactly what the FLIP is designed to do.
I’d love to see an example contract or a call for speakers that outlines the expectations for involving the audience. If you have any recommendations, let me know.