Letters that offer an air of distinction are alive and well with iconic brand names leading the way. As much as love to display brand names on our clothing and possessions, there is still a love of using our own initials and proudly displaying them for all to see.
What is it about letters like CK (Calvin Klein), the bold C of Coach, YSL (Yves Saint Laurent) that makes us want to wear them on our chests, down our legs and even on our buttocks (Juicy)? People recognize these initials as status symbols and thus we proudly adorn our bodies with the perceived value of the brand.
This just might be the draw for monogramming items with our personal brand. We want to align ourselves with the splendor of the big names by following their lead.
Even the big box retailer, Bed Bath and Beyond offers monogrammed towels with script and bold lettering. If shoppers are looking for a little more, Logo Sports Wear is the place for custom monogrammed golf or tennis towels.
Even Fido’s water dish can be monogrammed as well as floor mats for your automobile, pillow cases, cell phone protectors and computer tablets.
Despite all the available, personalized items, jewelry remains the most popular. Charm bracelets, necklaces, rings and ID bracelets certainly make a statement with class and sophistication.
So if you are in any type of retail business that can offer monogramming any of the products, strongly consider it. We're in an era of consumerism where vanity items will keep going strong. It's the current generations' way of demonstrating their individuality.
The beauty of monograms also comes in the form of gift giving. Who doesn't love a gift with a monogram of their name? When our initials are on something, we simply like it. Whether it's monogrammed necklaces or towels, initials continue to sell and deliver a fashion statement.
Look around your physical or virtual store. See what items might be popular for engraving, stenciling or embroidering. There are so many ways to offer monogrammed items, depending on the material. Outsource the actual work, if necessary and up-charge on their work. You will have made many happy customers and added a little extra to your revenue stream.