The Olsen Twins have teamed up with trendy Norwegian brand BIK BOK to create a collection for the Scandinavian "IT" girl. Quote from Mary-Kate Olsen, "The collection reflects our personal style and will connect with the Scandinavian girl." Unfortunately however, the collection for BIK BOK is currently still only available in Sweden and Norway, even from online. It is great to see the Olsen Twins branch out into branding and a market that will be able to afford their pieces. The capsule collection features pieces that will be wearable for daily wear, including a heavy moto jacket, plaid silk blouses in both pajama styles and plaids, and heavy gold jewelry. If the Olsens decide to continue collaborating with more moderately priced brands, they would be able to greatly expand their target market, especially into the United States.
October 16, 2013