Technology is evolving at a rapid rate. One of the most in-demand inventions of the past century is television and now it's also becoming one of the most antiquated tools as it pertains to viewership of the news. How many of us are receiving our news on our mobile devices opposed to televisions? Not only are we increasingly turning to alternative tools to watch the news, we're opting to go to social media platforms for faster and shorter spurts of concentrated information.
We live in a time when people have accessible channels by which to make their voice heard; it doesn't guarantee we'll receive a response but the chances are higher than ever that our message will reverberate to the masses. Whether we're on Facebook, Twitter, Tumblr, Instagram, Vine or any other socially interactive site, it's a two-way conversation. With that in mind, what's the solution to the existing decline in television news broadcast viewership? Named by Forbes as a 'socially savvy journalist', Seattle woman in Tech, Jenni Hogan, seems to have found the perfect solution in her creation of TVinteract.
TVinteract is a technology company launching it's first product, an innovative APP that will change the way in which TV communicates with its audience, enabling shows' anchors to engage in real-time with viewers. Jenni found that when people had a way to voice their opinion by 'tweeting' to a show's talent, resulting in their tweet being broadcast and infiltrated into the fabric of the program, twitter traffic for the show increased exponentially. Hogan, a former NCAA rowing champion, innovator, and colorful Aussie, is always thinking of new ways to engage the public with broadcast media:
“I’ve found the more you reward the viewer by sharing their voice, the more they’ll talk and want to be a part of your TV show's journey,” explained Hogan.
Hogan pitched the initial idea for TVinteract to her long-time friend David McLauchlan and his immediate reaction was 'let's build it.' Months later, they're ready to pave a new path and bridge the gap between the seemingly out-of-reach TV producers, anchors, and the rest of us. TVinteract hits the itunes app store later this month. I can't wait to see how this plays out on the big (and small) screens as we enter an era when we can not only watch the news but play an active role in its content.