It was literally yesterday when this writer wrote about the iPhone bowl holder, or Anti-Loneliness Ramen Bowl. Today it's the portable iPhone cup holder, for those who want to drink their coffee, text, and possibly are driving or don't have a table in front of them. Or maybe they are multi-tasking. Or jogging. Whatever the reason, if this product gets the funding and hits store shelves, there will always be people ready to buy it. One could wonder if the cup holder comes with an spill warning or 'caution: hot' sticker. It would also be interesting to see if the design incorporates an anti-stock padding for the iPhone, since one could assume that they would 'safely' walk while either clutching the iPhone or their cup. Maybe it would work better being put into an actual cup holder, in a car or stroller maybe, and then text or play Angry Birds in that fashion.
It appears to have been an elaborate hoax. Regardless it seems to be a feasible hoax, so plan attention in the future for any Chinese knock-offs.