Getting oriented to a new website can be challenging. The Newcomers Pavilion on the Coalition for Pets and People website makes it easy for new visitors to learn about the Coalitions goals and philosophy. Visitors can choose from two pathways, the more familiar named link (Newcomers Pavilion) and the newer option buttons beneath the primary image. The primary image is a photo collection of people and pets backgrounded against the Organ Mountains for which Las Cruces is famous. The photo collection, which is also the Coalition blog header, reinforces the Coalition’s philosophy of the importance of people and pets together. A small anonymous poem, I Have Done Something, celebrates those who have given their time and love to help.
The Newcomers Pavilion text turns wine purple when the mouse is positioned over it and clicking takes the visitor to information about the 12-point plan and its three underlying assumptions. Each of three strategic goals has four comprehensive activities and are shown as a group. Strategic Goal #1, Building a strong support base, features photos of Dillon, an Irish Retriever, and Tyler. Violet looks out from lovely kitten eyes under the detail text.
Mikey, a Dalmation with blue eyes, and Mia, a grey tabby previously available at the Pet Barn, grace Goal #2, Lowering intake rates. The boxer girl formerly known as Muffin, and Honey Bun, at From the Heart Rescue, highlight the importance of Goal #3, Increasing the number of animals leaving the shelter. Muffin was just four months old when her owner ran over her with his truck and then waited five days to get help for her. Despite the efforts of volunteers and veterinarians, Muffin ultimately lost her right leg. But today, thanks to Steve, Sy, and the great folks at Albuquerque Boxer Rescue, she is happy in her forever home, described by those who know her as “a little spitfire.”
Tigger, another grey tabby, and an unidentified American Staffordshire terrier, highlight the three, critically important underlying assumptions of the plan. These are owner responsibility, reducing pet populations, and ensuring appropriate public policy and enforcement activities.
"Saving the life of one animal may not change the world, but the world will surely change for that one animal” (more).