Skip to main content
  1. Leisure
  2. Food & Drink
  3. Restaurants

The new Ronald McDonald

See also

Just when he was about to become vintage. Ronald McDonald just received a makeover, and more to the point, a resurrection. When was the last time you saw, prancing around McDonald's premises, the eerily familiar clown in red and yellow checkered leggings, with psychopathic white face paint, wearing a jacket the texture of meat-butcher's? Surprisingly, these statutes, and commercial appearances have dwindled. Maybe it was all the yellow, maybe it was his haunting resemblance to the Joker, or maybe it was just the fact almost everyone seems to have a childhood-onset fear of clowns.

Whatever the case, McD executives faced a decision. Do we leave Ronald behind as a distant, and somewhat awkward mark of a bygone era? Do we bring him back in all his iconic creepiness, and just embrace it? Or do we move forward with a 'hipster, trendy, climate-change-activist' Ronald of the 21st century, complete with cargo pants and a 'whimsical blazer'?

Call me old fashioned, or Republican, if you will, but I don't like change. My instinct would have been to welcome back and coronate the bizarre, disturbing, old Ronald in full, ironic, self-deprecating glory. But that's why I'm not running anyone's marketing campaign. McDonald's went the safe route, recognizing they already had in place a recognizable company mascot, unique among its rivals, and could exploit that fact by bringing their champion back with a modernized twist. The ploy hearkens back to Wendy's subtle, but intentional renovation of their logo a couple years back. New, but not too new.

You might just be an American if you frequent these two places

Advertisement

Leisure

  • Nail art
    Top 5 ways to express yourself whether your nails are short or long
    Camera
    Nail Art
  • Cars
    These cars have gotten the heave-ho: Will you miss them when they’re gone?
    Camera
    7 Photos
  • Spinach quiche
    Mini spinach quiche are great for party snacks or for appetizers
    Camera
    7 Photos
  • Peacock Inn
    Seasonal five course tasting menu at The Peacock Inn in Princeton
    Camera
    6 Photos
  • Makeup
    Is the new Wonder Woman makeup similar to Kim Kardashian's look?
    Camera
    8 Photos
  • Wavy hair tips
    Grab your flat iron and start curling with it to get these beautiful waves
    Camera
    7 Photos