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May 17th, 2010, New York, NY - The original New Music Seminar (NMS), announces the schedule and speaker line up for its New York City summer conference from July 19th to 21st at The NMS Revolution Hall @ Webster Hall.
The conference includes five "movements" (focused discussions) over the course of two days, 8 TED-style presentations from key industry leaders, 22 mentoring sessions, nightly musical performances and ongoing networking opportunities. Additional speakers, musical performers and keynote speaker to be announced.
The Breakout/Mentoring Sessions will allow delegates to have brief one-on-one conversations with professionals from all of the various professionals in attendance during each session and get answers to their questions as it pertains to their career.  Sign up for these sessions are on a first come, first serve basis when registration opens beginning Monday evening, July 19th at the NMS Opening Night Party and are limited to the first 180 delegates who sign up for each session.  *Limit of one Mentoring Session per paid delegate attending NMS.
*All delegates who register to attend NMS NYC 2010 by June 29th will automatically be registered in a drawing to win a Gibson SG Guitar and receive the original NMS NYC 2009 New Music Business Guidebook free of charge while supplies last.

 For the NMS tickets please go to
(as of May 14, 2010)
96 Lafayette Street (one block south of Canal)
New York, NY   10013
(212) 584-5492 Phone
6:00 pm                      Registration Opens
                       Cocktail Reception Begins
8:00 pm                      Opening Remarks (Tom Silverman)
8:30 pm                      Performances Begin
Webster Hall New York City
125 East 11th Street
New York, NY   10003
(212) 353-1600 Phone
8:30 am                                               Registrations Opens
9:45 am – 10:30 am                           Keynote Address
11:00 am – 12:30 pm
1st movement: The Next Music Business Unveiled: The game has changed, traditional radio, charts, retail, music video is fading. A new world of opportunities for developing artists to do redefine success and do it themselves has emerged.
Conductor: Ariel Hyatt (Founder, Ariel Publicity, Cyber PR)
Eric Garland (Big Champagne)
Jay Frank (Sr. VP, CMT; Author, Future Hit DNA)
Mike Doernberg (Founder, ReverbNation)
Gwen Lipsky (Sound Thinking)
1:00 pm                                  Gibson Guitar Giveaway
All registered delegates at NMS NYC 2010 are automatically registered to win. Must be present to win
1:30 pm – 3:00 pm                
TEDstyle Lectures: How an Artist, No Matter Where They Are At In Their Career, Can Make More Money
1:30 pm – 1:48 pm                 Tony Van Veen (CEO, Discmakers/CD Baby): Don’t Just Monetize, Maximize; 10 tips artists can use to maximize revenue right
1:50 pm – 2:08 pm                 Bob Cramer (CEO, Nimbit) and Phil Antoniadis (Co-founder, Nimbit)
2:10 pm – 2:28 pm                 Martin Atkins (Author, Tour: Smart /CEO, Invisible Records): Welcome to the Music Business-You’re Fucked; Problems You Will Face and Simple, Immediate, and Effective Solutions to Overcome Them. Grow Your Brand and your Band Incementically.
2:30 pm – 2:48 pm     Ralph Simon (Founder, Mobilium)
3:30 pm – 5:00 pm
2nd Movement – The future of media: In a world beyond the concept of CPM and reach and frequency, how will new artists break? The web is truly worldwide and potentially infinite. As media migrates to the web over the next 10 years, how will that change what breaks and how?
Conductor: Peter Kafka (All Things)
Joe Kennedy (CEO Pandora)
David Goodman (President, CBS Interactive)
Courtney Holt (President, MySpace Music)
Webster Hall New York City
125 East 11th Street
New York, NY   10003
(212) 353-1600 Phone
8:30 am                       Registration Opens
10:00 am – 11:30 am
3rd Movement- Your Live Tour: How To Rise Above the Glut, Get to the 300 Ticket Barrier, Make More Money and Prepare for the Warfare That Lies Ahead: How do you get to the 300 ticket mark in multiple markets or gain the coveted opening act slot. Learn the simple steps, do’s and don’ts and secrets from those who are making the decisions.
Conductor: Martin Atkins (Author, Tour: Smart, CEO- Invisible Records)
            Corrie Christopher (Agent, VP APA)
            Michael Donovan (Sr. Talent Buyer, AEG Northeast)
11:30 am – 1:00 pm   Breakout / Mentoring Session #1
-  Tom Jackson  (President, Tom Jackson Productions,
            Your Live Show Will Make or Break Your Career: Meet Tom
Jackson, the Leading Live Music Producer in the Music Industry  
- Corey Denis (Founder, Not Shocking)
            There is No Spoon: Defining Your Strategy
- Linda Lorence-Critelli (Sr. VP Publisher Relations, SESAC)
Songwriting: Understanding the Business of Words and Music. Explore New Opportunities for Today’s Entrepreneurial Songwriters
- Ralph Jaccodine (President, Ralph Jaccodine Management)
            Management from the Trenches: All aspects of the music
industry from fan/privately fundededprojects, radio, web, touring strategies explored and discussed.
- Shannon Schlappi (Co-Founder, Rockdex)
More Than Numbers: Identify and Curating Meaningful and Lasting Fan Relationships
- Rick Goetz (Musician’s Coaching)
Growing Yet Simplifying Your a Sustainable Business in Music Both On and Offline
- Ariel Hyatt (President, Ariel Publicity, Cyber PR)
- Marc Jacobson, Esq. (Legal)
            How to Make Money Legally Both On and Offline
- Dave Rosenheim (Jambase)
- Chris MacDonald (Founder, Indie Feed) 
How to Capture the Attention of the Music Curation Gatekeepers, and Increase Your Chances of Being Discovered
- Jay Frank (Sr. VP CMT, Author, Future Hit DNA)
The DNA of a Digital Hit: Tips on How Hit Songs in the Digital Age Differ from Years Past. Learn the Tricks to Make Your Songs Cut Through the Clutter
12:00 noon – 1:30 pm            TEDstyle Lectures: How An Artist,  No Matter Where They Are At In Their Career, Can Make More Money
12:00 noon-12:18 pm                        Michael Doernberg (Founder, Reverbnation)
12:20 pm-12:38 pm                           Chris Vinson (CEO, Bandzoogle)
                                                            Attract, Engage, Sell: How to Make a
                                                            web site the Rocks!
12:40 pm-12:58 pm                           John Simson (Executive Director Soundexchange)
1:00 pm-1:18 pm                               TBA
1:30 pm – 3:00 pm   Breakout / Mentoring Session #2
- Kissy Black (Owner, Lotos Nile-Media Marketing Music)
- Cassie Petery (Crowd Surf Social Media)
            The Fan Tells The Band
- Damian Guess (Jakprint Merchandise) 
- Brian Carpizo (CEO, Eventric)
            Using Technology to be Master of Your Tour
-Michael Kauffman (VP Sales & Marketing, Rightsflow/Limelight)
            Clearing Mechanical Licenses from a Publisher for as Little as
            Cheap as $15
- Joe Serling, Esq (Legal) 
- Darren Gallop (Founder, Marcato Digital Solutions) 
            This Manager will give you Advice on how to set realistic goals
            and a Strategy based on Your Music and Resources
- Emily White (Founder, Whitesmith Entertainment)
            Advice on Management in the Modern Music Industry
- Pam Workman (President, Workman Entertainment)
- Phil Sarna (Managing Director, PS Business Management) 
            Business Management for Dummies-Music Business Edition
2:30 pm – 4:00 pm
4th Movement – The Creative Conundrum – Increasing your odds with radical differentiation:
Little Steven (Founder, Renegade Nation and E Street Band)
Tom Jackson (President, Tom Jackson Productions,
4:30 pm – 6:00 pm
5th Movement:  The Breaks: Artists discuss mentors and miracles.  How they first broke through. Life changing moments. Conductor: Margaret Cho (Comedian)
Artists TBC
4:30 pm                      Bar Open and Cocktails Served
6:00 pm – 6:30 pm                 NMS Closing Remarks
8:00 pm:                     NMS Closing Night Party
                                    SANTO’S PARTY HOUSE
96 Lafayette Street (one block south of Canal)
New York, NY   10013
(212) 584-5492 Phone
Media partners and sponsors include: Mountain Dew, Doritos, Eventric, Gibson, Guitar Center, Tunecore, CD Baby, Rightsflow/Limelight, Ross-Ellis, Jambase, Nimbit, NARAS, Aquarian, LA Weekly, Music Connection, Digital Music News, Yahoo Music, MySpace Music, Hypebot, Filter Magazine, RevebNation, Bandzoogle, Jakprints, SESAC, Soundexchange, AFTRA, Discmakers, A2IM Indie Label Members and a host of new technology companies
 About The New Music Seminar
From the co-founder and director of the original legendary New Music Seminar comes a conference for the Next Music Business. Artists have never had so much power to control their own careers and build their success. This affordable event gives artists and their representatives the knowledge, tools and connections to step into the tomorrow’s music business today. Delegates all receive the New Music Business Guidebook filled with important do’s and don’ts by the experts, tips, information, forms and essential websites and blogs. Important exhibits by sponsoring companies will help artists with their careers and there will be amazing networking opportunities throughout the event.

For more information or to interview Tom Silverman or Dave Lory contact WE + PR - Pam Workman at (646) 351 6700/ email: pam@workmanentertainment


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