Did you ever wonder who that was on the front of the Cream of Wheat breakfast food box? He appears to be a happy chef, who is there to give us a bright-eyed smile every morning. As a child, I would stare at the box wondering who he was.
A family researcher, Jesse Lassoed, did some research to find out more about the famous Cream of Wheat model. Frank White was known as the "famous chef" who posed for a popular breakfast food.
The man who was always smiling on the box of Cream of Wheat was known as Frank L. White. He hadn't had a gravestone in his Woodland cemetery either. All that was there to place his mark was a little blank slab of concrete that had no name on it. Frank was born in 1867 in Barbados. He then came to America in 1875, and became an official citizen of the United States in 1890.
During the final 20 years of his life, Frank White lived in a city called Leslie that had a population of about 2,000. In the year 1900, while working in a Chicago restaurant, Frank White was photographed. His name was never recorded with the photograph. During his life, he did a lot of traveling, was employed as a chef, and told many neighbors and friends that he was indeed, the Cream of Wheat model.
There was a campaign going on to try to get Mr. White a headstone for his grave. Jesse Lassoed, believed that everybody deserves a headstone. She designed his headstone with a sketch of his popular chef image, as we all know him to be on the famous box of Cream of Wheat. Finally in 2007, the famous guy we all knew and loved, received a headstone...
There have been many mornings for the past years that families across the nation have sat down at the breakfast table with a box of Kraft's Cream of Wheat to share morning breakfast, yet nobody seemed to know who that man on the box was. Walking in the aisles at grocery stores, his smile shone like bright sunlight, enticing us to purchase that delicious breakfast food. Frank White deserves a gravestone so that his image can live on. This famous breakfast food, and his smile will be here for generations to come.