It may seem almost inconceivable to tech fans that there is a segment of the electronics community that could care less about owning a smartphone. But Motorola announced its new Moto E smartphone today and this device may even convince non-smartphone people to jump on board—it's only $129 without a contract.
An Untapped Demographic
People who are just fine with Plain Jane cell phones sometimes complain about the expensive costs of moving up to a smartphone. They may envy all the features, but forking out over 500 bucks over a two-year contract to pay the cost of the phone is just too much for the privilege of owning one.
Motorola’s Moto E plans to change all of this in June when it is released to the public in June.
For $129 you wouldn’t expect Galaxy or iPhone performance, but the Moto E is no slouch in features either. It has a tough Gorilla Glass screen, with a 4.3-inch display with 540x960 pixel resolution. On board is a 5MP rear-facing camera with 4GB of storage. It will be running on Android KitKat.
At the heart of this smartphone is a dual-core GHz Qualcomm Snapdragon 200 CPU. There is no connectivity for 4G LTE networks, but it will work on 3G. But for the price, those who want 4G LTE would pass on this unit anyway.
The Moto E is available for pre-order now at Motorola.com and will be shipping in June.
Motorola may be onto something here. Two of the biggest obstructions for people who have been resisting a smartphone are contracts and cost of ownership. With one mighty blow, Motorola has knocked out both of these concerns.
If the Moto E takes off in sales, be ready to see the competition enter their own versions of very affordable smartphones.
Frankly speaking, this move has been way overdue.
Source: LA Times