White is the most popular car color globally according to PPG Industries automotive color trend report released yesterday from Troy, Michigan. PPG Industries, headquartered in Pittsburgh, is the leading manufacturer of car paint globally, and the data shows one in four car buyers chose white. The annual automotive and color popularity and trends report is separated in three regions: North America, Europe/Middle East/Africa, and Asia/Pacific. White was the most popular in all three. Last year white was the most popular car color as well.
For 2013 in North America, black and silver tied for second, and gray, red, natural hues, blue and green followed in the color trend report. Sports models preferred red and blue while luxury vehicles tended to be gray and have effect finishes in black metallic and white pearl. Gold and beige were popular in the minivan segment while sporty utility vehicles (SUVs) had the largest variation in colors. The color variations for SUVs were white, black, blue, red and gray.
“While white continues to be the most dominant choice in car color, we see growth in the variety of whites being offered to consumers,” said Jane E. Harrington, PPG manager, color styling, automotive OEM (original equipment manufacturer) coatings. “Car manufacturers are seeking ways to create variations of white, silver, black and gray that are specific to their brands and that complement different vehicle types. Distinct effects such as micas, glass flakes, fine bright aluminum and hue-shifting pigments help them achieve this.”
It is expected that 2014 models will have more blue as the data shows increased in blue for certain regions and vehicle types. PPG has introduced 60 new colors for manufacturers of the 2016-2017 models. The new colors have been divided into five color palettes: hi-breed, mosaic, new spirit, magnifigance and theorem. PPG uses the analysis of 23 color experts to determine future color choices.
PPG (NYSE:PPG) still has not recovered from the market dip on October 17, 2013 from lower than expected profits. Analysts report that PPG is maintaining stability and growth through selling their lower end businesses that have greater market price competition as cost of parts and services is low.
Check out the video showcasing car colors.
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