As BabyCenter® gains popularity, so do the mothers that it represents. The latest profile that this #1 pregnancy and parenting mobile and web destination worldwide recently revealed was that of today’s Millennial Mom (those moms born between 1982 until 1996).
What it tells the world is that the Millennial Mom is resilient, resourceful and optimistic. This group of mothers wants to challenge the generational stereotypes that the media has set on them as well as displaying their backlash to helicopter parenting as well as their rise in the entrepreneurial marketplace.
On January 30th, the newest installment in BabyCenter’s 21st Century Mom® Insights Series was revealed. It was entitled the Millennial Mom Report which profiled today’s newest and youngest mothers, ages 18 to 32. The Report stipulated insights encompassing their parenting skills, technology usage, as well as their overall ambitions as both parents and individuals.
“The Millennial Mom is more than you think she is,” says Mike Fogarty, SVP and Global Publisher at BabyCenter. “She represents a cultural and economic force that’s creating lasting change. Remember, this generation entered adulthood in the late 1990s with a tailwind of economic growth and global stability, only to see their future thrown into question. Millennial Moms are also bucking convention – in the way they raise their kids and the way they live their own lives.”
Fogarty adds, “The media's coverage of this generation as self-centered and entitled misses the point. Millennials are a study in contrasts. They're underemployed but entrepreneurial, educated but in debt, digital natives fluent with technology and new media – but back to basics with a strong focus on the environment, health, and nutrition.”
Four important aspects were revealed and will be discussed at length in tomorrow’s article. These include the fact that the Millennial Mom is:
· Not her mother
· Digitally connected
· Socially selective
· An entrepreneur
Perhaps if the general public takes a good hard look at this report, they will not be as judgmental as many media sites report them to be. There are always at least two sides to every story, and this newest revolution tells the Millennial Mom story from a different angle.
The moms that took part in the study feel as if their true self is finally being proclaimed for the world to see. Perhaps, they feel that they will not be judged so harshly in the future. They only want the opportunity to be themselves and to show the world their skills. This is only fair.
Check it out, see what you think and then stay tuned to tomorrow’s finale.