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The man who shaped America: Raymond Loewy (Shell logo)

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It looks like an anonymous culture, but some of the logos which are around are anchored to most popular names in history of graphic design.

One of the loved logos and a hallmark in pop culture is Shell’s red-and-yellow logo. It is an abstract presentation of shell, although the combination of red and yellow and the geometrized elements create independent from the realistic prototype image.

Raymond Loewy (1893 – 1986) was a French American industrial designer. His father was a journalist. While today we still look at Shell logo as very fashionable and it enjoys our eyes, in 1950s the Americans enjoyed the Starlight’s car design elaborated by the team of Raymond Loewy.

View his biography at

In 1992 Viola Loewy and British American Tobacco established the Raymond Loewy Foundation in Hamburg, Germany that offers an annual award of €50,000 to designers in recognition of their lifetime achievements.

In 1998, Laurence Loewy established Loewy Design in Atlanta, Georgia to manage her father's continued interests in the United States.

According to Wikipedia, on November 5, 2013, Loewy was honoured with a Google Doodle showing a locomotive bearing a resemblance to the K4s Pacific #3768 shroud design, using the wheels of the train to form the word Google


Museum of design in Atlanta

Raymond Loewy, influential industrial designer, celebrated by Google



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