Bradford Rand held his annual “The Luxury Review” at Los Angeles’ Petersen Automotive Museum on Wednesday evening. Based out of Manhattan, “The Luxury Review” is an invitation only tastemakers and media meets luxury brands, goods and services with high glamour events held annually in New York City, the Hamptons, with a Rolls-Royce Brunch and Drive in July and Los Angeles. This is The Luxury Reviews’ third event on the West Coast.
“ I think people are attracted to the combination of doing good while having fun and doing well in an exclusive environment,” Rand said. “It's a seductive formula.”
So what is this formula? The Luxury Review starts with exclusive, high end products, adds a mix of influencers and press, creates a lounge to enjoy the products and ends with a good cause. In fact, a portion from Wednesday’s “Luxury Review” sales benefitted the American Red Cross. In creating this lifestyle experience introducing complementary brands, goods and services to distinguished guests and media, Rand’s “The Luxury Review” has been featured on “CNBC’s High Net Worth,” “CNNfn,” “Fox,” “ABC” & “CBS” as well as in magazines like the Robb Report, Auto Aficionado, Details, New York Magazine and the New York Times.
Staying with the 300,000 square foot theme of the Petersen Museum, (classic, rare and prototype automotives,) The Luxury Review started the evening by unveiling the latest model from Fisker Automotive. Other auto brands showcased included Aston Martin, Fisker Automotive, Ducati Motorcycles and Lexani Executive Vehicles. High-end jewelry, chocolate and fashion brands (three personal favorites) featured were Bozeman Watches and TRES GLAM, Ciel and Chuao Chocolatiers, Pur Cashmere and Sonas Denim. Top-notch creative groups represented; Esme and Eve editorial and intimate photography, Artistic Illumination custom LED Landscape lighting and design and the Sennheiser audio group. Entertainment products ranged from remakes of old school pinball machines from Dazadi home game rooms and Turks and Caicos resorts to Stalk It Longboards with low environmental impact to superior gentlemen’s grooming from The Shave of Beverly Hills. Along with a Cohiba / Club Macanudo hand rolled cigar, this mix of quality and innovation in luxury had something for everyone.
Spirits were even higher, thanks to delectable hors d’oeuvres in the exclusive lounge, fine organic Tequila Alquimia from Jalisco, Mexico, wines from The Black Bottle winery of Napa Valley and Tatratea, (fermented black tea, herbs and alcohol.)
In keeping with my own green theme of reportage, the majority of the items showcased at The Luxury Review were sustainable or developing their green mission. The addition of luxury to any product mix ups the bar. Taking it green and doing good on the high end of the luxury spectrum, feels ever so much better. If you get the opportunity to attend The Luxury Review on either coast, do it.
For more information on The Luxury Review, go to: www.theluxuryreview.com.