The little black dress is a staple of every woman’s closet, or at least it should be. This is the premise behind Long Island fashion designer Lorraine Russo’ new line of convertible black dresses that transition from office or day wear to evening wear in seconds. The professional fashion consultant/personal stylist detailed her collection in an exclusive interview with the Long Island Women’s Style Examiner on Sunday.
With an extensive background in fashion as a personal shopper, public speaker, sales rep and buyer, Lorraine Russo was inspired by the failing economy to create the “one” dress that could be used for work or special occasions. According to the Long Island fashion designer, “It was the one piece every woman can justify buying because it will take her anywhere she wants to go.”
Perfect for women of all ages and lifestyles, Lorraine Claire Collections recently launched this July with her first New York Fashion Week showing scheduled to occur on Tuesday, September 9. Russo’s original intention was to sell the convertible little black dress collection through boutiques as well as online, however after much consideration the fashion designer has opted for the startup to remain “strictly an Internet” brand.
Currently Lorraine Claire Collections has four styles of little black dresses to choose from, that transition from work to evening, the Marisa, the Samantha, the Siena and the Olivia, all named after ladies Russo loves. The “desk to dinner little black dress collection” is only available in black with detachable embellishments, however Lorraine has an abundance of “ideas for incorporating other colors and fabrics.” But as any good businessperson understands, she is “waiting to see how well the LBD line is accepted in the market.”
The little black dress collection is a “clever idea” thanks to its dual-functionality, which saves money in the long run, eliminating multiple purchases of fashion for different arenas in one’s life. If Lorraine Claire Collections is as successful as it should be, Russo hopes to expand the line to include a future bridal collection.
See Ms. Russo on Tuesday, September 9 at 7:30 as she presents her new line of little black dresses, the Lorraine Claire Collection, during NYFW at Stitch Bar and Lounge, 247 West 37th Street, NY. Contact Bridget O'Brien PR for more information on the New York Fashion Week event.