The Lip Bar, the non-toxic cosmetic bar that boasts all natural handcrafted lipsticks for the unconventional woman, announces the launch of their new texture in conjunction with the collection─ Cocktails On The Rocks. Bringing back some of the brands fan favorites, Purple Rain and Amaretto Sour, and introducing Cosmo; the new texture has a one stroke color pay off and is the most moisturizing formula to date.
In addition to a new texture, The Lip Bar has also announced the Raising The Bar campaign on Indiegogo.com—the only location Cocktails On The Rocks is available. Raising The Bar, has been established to raise funds for the first-ever Lip Bar truck, bringing you the ultimate mobile retail beauty experience.
The Raising The Bar campaign will start with the goal of raising $27,000 for the Lip Bar Mobile and once that goal is reached, supporters will have the opportunity to select one of the new and highly anticipated Fall 2013 collection, Power Trip, before it is released to the public. Designed for the powerful, confident, sexy woman; Power Trip is composed of sultry deep yet vibrant hues, ranging from navy to burgundy, and is inspired by today’s prominent fashion trends and past and present iconic women.
“I’m ecstatic about the amazing things happening at The Lip Bar,” said Founder and Mixologist of The Lip Bar, Melissa Butler. “Our new texture is unmatched and surpasses the standards of your typical lipstick and we’re on a mission to spread the message of individuality and self-expression through beauty with the coolest mobile retail truck in the industry,” Butler continued. “This journey has been amazing and I look forward to serving Top Shelf Beauty in a city near you!”