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The L’Oréal Brandstorm Competition Held in NYC on April 11, 2014

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Large organizations are continuing to come up with interesting ways to find new talent. These initiatives are exciting ways for college students/graduates to find a new career and also provides major brands access to top candidates. L'Oreal just happens to be one of those companies with The L’Oréal Brandstorm Competition.

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The L’Oréal Brandstorm Competition is an innovative and strategic attraction and recruitment initiative dedicated to spotting the best marketing talents through an assessment-based journey, in which teams of three students in their junior or senior year of college work on the launch of an innovative product with an agency and with the guidance of L’Oréal executives. Furthermore, between 150 and 200 Brandstorm participants are recruited by L’Oreal each year for internships and/or full time positions.

L’Oreal Brandstorm has attracted over 70,000 students from more than 360 universities and over 45 countries since its conception in 1993. The competition provides a unique opportunity for students with an interest in marketing to unleash their creativity and to apply ground-breaking ideas to one of L’Oreal’s international brands.

The 2014 edition features Kiehl’s, one of the top L'Oreal brands in the luxury cosmetics market with a unique business model. Student teams have been challenged to come up with a new product line and innovative in-store & digital activities to help expand Kiehl’s share in the selective men’s market.

This year’s US Brandstorm National Finals took place on Friday, April 11th in New York City, where six teams from six universities competed for the chance to represent the United States against 44 other countries in the Brandstorm International Finals, which is set to take place from June 11-12th in Paris, France. The winning team from this year’s US National Finals Competition hails from the University of Michigan in Ann Arbor.

For more information on the competition visit their website at: http://www.brandstorm.loreal.com/.

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