One of the most effective marketing tools is public speaking. Participation at the microphone of a conference, seminar, radio or television broadcast, trade show or other forum can help establish credibility for you, your products and your services. Like other types of powerful communication, the power of public speaking can be good or bad.
As a public speaker you need to engage your audience with the first words out of your mouth. The audience will not take long to determine if they will listen to you with respect or simply tune you out.
Winning the audience instantly takes talent and wit. Before succumbing to cancer, Mark 'Doc' Andrews lived his life’s dream of being the radio voice of the Detroit Pistons of the NBA. His booming voice that was captivatingly clear and his enthusiasm engaged listeners as he called the play-by-play. He also did sportscasts for the Detroit radio station WOMC.
Almost always behind the mask of radio or pre-seated at a desk in front of a television camera, Andrews did make appearances at conferences from time to time as a motivational speaker.
As he walked onto the stage people would often enter a state of disbelief as they realized this powerfully deep voice was packages in a 4' 7" frame. He would climb onto a platform designed to elevate him so he could see over the podium and in one phrase would win over the audience.
What did he say to win over his immediately?
The crowd would break out into wildly respectful laughter and the giant elephant in the room was dismissed.
From that moment on he had the audience engaged in every word he said.
Whether you open with a joke, personal tag line or enthusiastic welcome it is the first five to 10 seconds that sets the audience’s expectation and subsequent respect.
Make sure it is personal. Using the line by Andrews will not work for you. Instead there is something about you, your industry, the place where you are speaking or a current event that will endear you immediately.
©2014 Max Impact, used with permission.
Additional Cultural Resources
- Culture Bridges are a look at the contents of the character within each of us. Information is contained on more than 20 different categories of culture.
- Cultural Faux Pas is an interesting quiz about marketing mistakes made by others.
- Culture Quizzes allow you to test your cultural IQ with fun and informative quizzes.
- Complimentary resources for sales and marketing training (workshop or individuals).
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