With an official debut during Toronto Fashion Week, The Joe Fresh collection hit the runways with a theme inspired by the great Canadian outdoors and a spirit of winter adventure. The ready to wear collection centered on bold outerwear and new proportions.
"This season I was inspired by Canada's mountains, wilderness and outdoor elements, particularly against the backdrop of this winter's polar vortex that we've all gone through together," said Joe Mimran Creative Director, Joe Fresh. "The cold seeped into our collective conscious and outerwear really became top of mind."
Creative pieces which included oversize parkas and anoraks, in an array of silhouettes and proportions, took center stage. "We gave ourselves the freedom to experiment with shape and volume, so coats this season veer from oversize to shrunken, trapeze to ankle-length," explained Mimran.
The collection's trademark is when it begins to venture off into dramatic volume, like the oversize funnel neck contrasted well by the collection's slim pants. Then there are the rich and rustic fabrics that were the defining character of the collection.
The fabrics fit well into the marled materials, you see that with the chunky knitwear and updated sweatshirts. Faux fur outerwear including a "teddy" version, brought a luxe look to the coats.
"The narrow contours on bottom create an interesting dichotomy of silhouette. The overall effect is one of urban sophistication married to a more free-spirited attitude. This is a confident, active woman who likes the outdoors. She's cool but never fussy," added Mimran.
Designs from the collection will be available at select Joe Fresh stores in Canada, the U.S., other International markets and online at www.joefresh.com