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The Job Search: Marketing Yourself to Employers

So, you’re looking or putting feelers out there. Maybe you are getting downsized and now are tasked with looking at a resume you haven’t touched in years. It can seem a daunting task, but if you keep in mind that you are marketing yourself to potential employers, you can create an impressive resume. Some tips to keep in mind:

1.       Think like a potential employer. If you were hiring, what would you look for on a person’s resume? Would you be interested in a life story? Or more interested in how this person can benefit your organization?

2.       Do your homework. Researching an organization prior to applying will help to target your resume with the skills sets the potential employer is looking for. Much like a cover letter needs to be rewritten for each job description, a resume should be directed to show the skills you possess that this particular employer is looking for. Typically, this means editing the Summary or Profile at the top of the resume and making sure skills listed in the Skills or Key Attributes section are in line with what is desired in the job description.

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3.       Keep the target of the resume a key discussion during the interview. It’s important to remember that the interview is your chance to show how you are going to benefit this organization. Keep stories and examples from your secular history focused around the core competencies you highlighted in the resume. Interview Coach Carole Martin gives some great advice in this article on how to maintain focus during the interview: http://www.career-intelligence.com/transition/How-to-Sell-Yourself-Like-a-Product.asp.

During the job search and interview process, you will be more successful if you maintain focus on what the potential employer is looking for and relating any documents or discussions to showcase how your experience and skills cater to the position. The potential employer will tell what they want in a position description, now it’s up to you to give it to them.

, SF Career Transition Examiner

Amy Gies is a professional resume writer with nine years of experience helping more than 1,600 clients meet their next career goal. Her clients come from all walks of life and range anywhere from entry-level to ...

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