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The Intrepid Modern Travelers Polo du Jour

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It's all about the buttons. A modern travelers polo shirt defined by:

1. You: The Fraternity & Co is you, your family, friends and community.

2. New Trend: Be the first in your circle to introduce the new market leading polo shirt that is exclusive and requires an invitation to purchase.

3. By Invitation Only: We're a social network brand, replacing the traditional retail experience, by using technology to empower our members (Kickstarter/ Social capital). Allowing fraternal bonds to be created through membership & clothing.

4. Network: Gift invitations to people you meet on your 'travels' that share your values, locally or abroad. We aim to create a powerful network of like minded individuals that can espouse an 'espirt de corps' to fellow legacy wearers they meet along the way.

5. Premium Materials: To create our lines we're ordering in bulk, which means economies of scale, therefore we're able to buy "best". Starting from the yarn which is milled to spec; Organic cotton, weighted to 220gsm, enzyme dyed for softness and premium colors. To all the small detailings and sales points.

6. Heirlooms: Your polo's are collectable, valuable, and tradable; a market 1st.

7. Pricing: To reflect our startup status, economies of scale, and low overheads, we can offer the initial range on a sliding scale, presenting significant savings to early adopters, as after Kickstarter the "Legacy" will retail from £155.

8. Gifting: Buy for that special someone: "In the UK branded polo shirts are the top gifting item for men, on birthdays, anniversaries and holidays" Mintel Report

But above all else..

It features one thing no other polo shirt can give you;

'Personalised Luxury'

Deconstructing the heritage of the polo shirt took us to an essentially over looked feature;

The button.

Mens’ buttons are on the right side because men have always tended to dress themselves and most men (and women, for that matter) are right-handed.

Womens’ buttons are on the left side because years ago (say, during the Victorian Era), the women that could afford fancy clothing with a bunch of buttons would rely on maids to help dress them. So, if a servant (most of whom, naturally, would be right-handed) is going to routinely buttoning up a shirt/dress for someone else, that servant is going to prefer to have the buttons on their right side (which would be the left side of the garment).

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