Let’s face it: Price matters. Your home can be the bomb-diggety-bomb, but if it’s overpriced, buyers are going to run in the other direction. Let’s talk about how to keep them running toward you.
In San Francisco, most properties sell at nearly spot-on the list price. Paragon research shows that two-thirds of home and condo sellers accept offers relatively quickly – selling on average at 99 percent of the list price.
But what about that other third?
Properties that go through one or more price reductions before selling average two and one-half months longer to accept offers and sell at an average discount of 11 percent off the list price. And check this out: For every two listings that do sell, another expires or is withdrawn without selling. Why? It’s typically overpriced.
You know you don’t want that.
Here’s a few tips on avoiding the Overpricing Monster:
- Price it right to begin with. Starting off on the right foot may well enable you to skip right through the selling process.
- Get the home looking great. Buyers want to see a place that sparkles. Scrub the tub and stash the litter box. It’s worth it, trust me.
- Go big on marketing. No one’s going to buy it if they don’t know it’s out there. Get the word out.
- Create a sense of urgency and opportunity amongst prospective buyers. Make them want that place. Make them drool. Make them beg!
- Hire an agent who knows how to effectively negotiate on your behalf. The right professional can make all the difference.
And on that note – I’d love to meet you! Working together, we can make your home sale as painless as possible and – dare I say it? – fun. Call me and I’ll put my experience to work for you.
Dreaming of San Francisco? Cece Blase offers local advice to San Francisco buyers, sellers and owners-- and feeds the dreams of those who wish they could live in Tony Bennett's 'City by the Bay.' Call 415-577-0809 or email cblase@paragon-re.com. www.ceceblase.com
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