With so many social media professionals and agencies around, business owners have a difficult time knowing who or what agency is right to represent them and handle their online accounts.
The challenges involved are many, but one of the most vital is the results the potential social media manager achieves with their work.
Businesses should keep in mind the goals they wish to achieve with their online presence when interviewing potential candidates. Having this frame of mind allows brands to know exactly what they are looking for when it comes to the work their potential candidate has achieved.
- Business Goal: Visibility
If the end goal of a brand is to gain visibility, and consequently (when done well) develop industry credibility and trust; the social media candidate’s achievements need to be successful within the areas of community growth and engagement.
- Business Goal: Lead Generation
If a company’s goal is to increase leads; then the social media managers being interviewed would be vetted based on their results dealing primarily with optimal lead generation results.
- Business Goal: Sales
If a brand wants to work harder on their sales with social media some extra effort and additional investment (like investing in Facebook ads) will need to take place on their end. Then, for the social media manager, businesses need to investigate how well the interviewee has done with running online campaigns that have the specific purpose of promoting products, sales or offers.
By taking a closer look at the goal component before the interview process, and using it as a measure when interviewing candidates, brands can find the ideal social media marketing team member or agency that will meet their expectations and needs.
A last note to businesses embarking on the social media journey is to always keep company culture in mind during the decision making process. Successful results come from successful relationships, which are built when business partners, whether independent contractors or employees, travel on a similar wave length. This characteristic leads to partnerships with people who have similar work ethics and it produces a higher probability of effective communication; both fundamental to positive business results.
A decision that produces long-term growing results is always the best choice for any business; reason for the importance of choosing the right social media manager or agency the first time around.