The search for the performance of a lifetime, or the perfect cross-marketing success, may be a sobering concept even for a band like U2, who have typically made a habit of successes in all arenas.
The new hit song, the perfect sound, and the right remix are all part of the sound of Los Angeles pulsing to the new. And this goes well beyond marketing. It’s more like chemistry. It’s like your body knows when it’s presented with a musical combination for the very first time. And it responds accordingly, excitedly, maybe even with slight trepidation.
However, it desires new stimulation because it’s shiny and new. The mind and body don’t always differentiate the real thing from what is, to put it kindly, even better than the real thing. Furthermore, in this beyond-post-modern time period of a digitally immersive music era, the city of LA, the nation, the world as a whole really does not always bother to distinguish such things. It is what it is – just as it appears.
Is it too cynical to suggest that at this point we actually have come to assume, or even embrace, the once somewhat shocking revelation that all of the world may be a commercial for something? When Sting looked forward into a brand new day of what was a soon-to-arrive millennium, when Moby played with these ideas, it’s hard to remember that there was actually some controversy. In retrospect, they were simply among the first in a circle of countless songsmiths too long to name, all playing with the rather newly assumed concept that music is integral to all aspects of experience.
Which brings it back around to the word “play.” Let’s not forget in our rush to “play” the game, to make it now, that we are all part of something more. And one only can truly last by remembering how we all arrived like babies to the musically raw planet of Los Angeles in the first place: this is where innocence, a genuine love of music, reminds us all why we’re here and sustains us like a foot pedal sustains a perfect chord.
In an ever growing world of memories, let’s remember why we all love music in the first place. This insures longevity, especially in the city of LA, where today’s movement changes at a rapid, dizzying pace that only moves faster when you blink.