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The Hidden Brain by Shankar Vedantam

The Hidden Brain 
by: Shankar Vedantam’s
The Hidden Brain by: Shankar Vedantam’simage of book from official website: http://www.hiddenbrain.org

PRESS RELEASE:
THE HIDDEN BRAIN

How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives.          By: Shankar Vedantam
Publisher: Spiegel & Grau
Release Date: January 19, 2010
Hardcover: 288 pages


The Hidden Brain

The Hidden Brain is Shankar Vedantam’s shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside of our conscious awareness, but that have a decisive effect on how we behave. The hidden brain has its finger on the scale when we make all of our most complex and important decisions – it decides who we fall in love with, whether we should convict someone of murder, or which way to run when someone yells “fire!” It explains why we can become riveted by the story of a single puppy adrift on an ocean but are quickly bored by a story of genocide. The hidden brain can also be deliberately manipulated to vote against their interest, or even become suicide terrorists. But the most disturbing thing is that it does all of this without our knowing.

About the Author
Shankar Vedantam is a national science writer at The Washington Post. Between 2006 and 2009, Vedantam authored the weekly Department of Human Behavior column in The Washington Post. He is the winner of several journalism awards. Vedantam is a 2009-2010 Nieman Fellow at Harvard University and currently lives in Cambridge, Massachusetts, with his wife and daughter.

Though this book is being released tomorrow, there are several reviews on the official website by those who have received it in the prerelease.

This book promises to be a fascinating read, possibly explaining some of the mysteries of the mind. It should be an intriguing book for writers especially since it might explain why they and other artistic people seem to think differently from the rest of the population. It has always been said that creative people use more of the right side of their brain but it has never really been explained in depth why. It should be interesting to see if this book dives into this realm of explanation or is it just another science book that will confuse the layman. The reviews suggest not. The reviews thus far portray a very in depth look into the subconscious and hopefully an easy read and insightful book.

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