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The Harder They Come is now easier to nab and see Jimmy Cliiff in action

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It's no longer harder to come.
Like the ultimate antihero Ivanhoe Martin, Perry Henzell's cult classic film The Harder They Come is now everywhere---available to fans worldwide online via iTunes US, iTunes Canada and VHX.
The film's original producers, International Films Management (IFM) and its partner Syndctd Entertainment, today digitally released a restored, remastered HD version of the iconic, uniquely Jamaican film starring Jimmy Cliff. For the first time, The Harder They Come has also been made available direct to fans to download and stream from the movie's official website (thehardertheycome.com). "Perry strongly believed in the power of Art to bridge cultural boundaries," says IFM Chair Justine Henzell, "so having his film available to the world in this manner is a dream come true."
VHX (vhx.tv) powers the direct-to-fan platform on thehardertheycome.com which allows anyone in the world with a web connection to purchase and stream a DRM-free digital download, along with the option to bundle official The Harder They Come merchandise like t-shirts, jerseys and posters. "We are thrilled to partner this iconic film with the two most important digital film distribution platforms of the moment," commented IFM Counsel and producing partner Andrew Herz.
IFM and Syndctd Entertainment distributed the restored film into theatres last September for a one-night only special theatrical event. As part of the 360-degree approach to re-launching the classic film, an official merchandise line has also been created with a fresh spin on vintage artwork from the movie. "Consumers are looking for something special in the box when they purchase a DVD or Blu-ray. We want to translate that experience with an HD quality digital download straight to any fan's computer, laptop or tablet, along with official clothing as depicted in the film, at a discounted price, and VHX has provided that solution," quip Syndctd Entertainment co-founders Philip Camino and Jonathan Chaupin.

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