Google’s much-heralded entry into the smartphone wars dominated by Apple and Samsung was met with good success late last year. The Nexus 4 seized the bit of wiggle-room left in the mobile device market left by its looming competition, and took just 3-4 months to sell a million units. The catapult to this success is obvious at first glance; doesn't it make sense that the provider of the ubiquitous Android operating system would do well with its own smartphone, updated with the latest version of the Android OS?
The recent $100 price drop of the Google Nexus 4 has the tech-world buzzing and consumers asking what’s on the horizon, to have spurred a $200 8GB and $250 16 GB Nexus 4. Even though they don’t support the next-generation – which, these days, means now generation – 4G LTE data speeds for blazingly-fast internet connectivity, the price drop is steep enough to more than make up for this lack. Considering that these are the Nexus 4 unlocked prices, they could threaten to supplant just a little more of the space taken up by the half-thousand dollar (plus) smartphone crowd.
Among the rampant speculation emerges the idea that Google may be ponying up for the release of the Nexus 5. In fact, the price reductions of the Nexus 4 models may have a double-effect; to make sure Google keeps a steady hold on its market share when Apple comes out with their own budget smartphone in the iPhone 5C. The spirit of competition almost always benefits the consumer, so let’s hope Google and Apple try to outdo each other and make these budget mobile devices worthy alternatives to the big dogs.