Facebook was in an uproar as “The Great Giraffe Challenge” took over the internet. The Giraffe riddle game is an ingenious tool for viral social networking on a massive scale.
The Great Giraffe Challenge
Participants of the game can visit the main website to answer a riddle. If you answer correctly you keep your Facebook profile, but if you guess wrong, you must change your profile picture to a giraffe for 3 days. It is engaging and fun, which are the qualities necessary for a successful viral marketing campaign.
Viral Marketing Equation
Social networking sites such as Facebook allows its users to interchange with one another through role-playing games, and now riddles. How does this game assist in networking online for your business? Well it’s not particularly the game, its viral marketing. The game has gained overnight success because of the following viral marketing equation "People+ Platform x Snowball Effect= Results":
1. People: People are intrigued with mystery and enjoy psychological challenges. There is also the fact that there is an emotional attachment, which is a cute Giraffe.
2. Platform: Although the basic platform used to deliver this campaign is Facebook, but it can be shared throughout the many social media sites online.
3. Snowball Effects: The Great Giraffe Challenge became an overnight success because the people and the platform were engaging and interesting. Each player invited a friend across the networking sites which skyrocketed the game’s networking power.
Take advantage of this marketing technique to build an audience for your online business. Instead of using Giraffes, substitute it with a key element of your business that produces an emotional and psychological affect.