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The Gainesville ice cream scene and Klondike's summer video series

Comedian Adam Carolla films a series of online videos as part of the new Klondike® Everyman Challenges contest at a residence, on Sunday, May 16, 2010 in Los Angeles, California. The third video, which launches August 2, features Carolla doing The Ball Toss Challenge. (Casey Rodgers / AP Images for Klondike)
BALL TOSS: Comedian Adam Carolla films a series of
online videos as part of the new Klondike® Everyman
Challenges contest at a residence, on Sunday,
May 16, 2010 in Los Angeles, California. The third video,
which launches August 2, features Carolla doing
The Ball Toss Challenge.
(Casey Rodgers / AP Images for Klondike)

It's that time of year again. In Florida it means running through the sprinklers, diving into UF's giant swimming pools and grilling everything from corn to pizza. The humidity is up and the fans are on. It can only lead to a craving for one thing.

According to the Nibble, ice cream appeared about 4,000 years ago in China, where its earliest incarnation, "may have been a frozen syrup. According to Maguelonne Toussaint-Samat in her History of Food, 'They poured a mixture of snow and saltpeter over the exteriors of containers filled with syrup, for, in the same way as salt raises the boiling-point of water, it lowers the freezing-point to below zero.' ”

Nowadays, we skip the saltpeter and make a bee-line to the downtown ice cream parlor or head straight to the frozen food section of our local supermarket.

Klondike contacted me about its recent campaign where it once again asks the question, "What would you do for a Klondike bar?" Comedian Adam Carolla stars in the comedic video series, promoting this tasty piece of summertime Americana. Klondike also shared in its email that this year's campaign includes online games and a mobile application, too, so you can get your ice cream fix on the go.


PACK THE CAR: Comedian Adam Carolla films a series of online videos as
part of the new Klondike® Everyman Challenges contest at a residence,
on Sunday, May 16, 2010 in Los Angeles, California. The first video, which
launches June 2, features Carolla packing the car like a pro.
(Casey Rodgers / AP Images for Klondike)

If you like to think of yourself as Scorsese with a hand-dipped cone, Klondike encourages "average dudes" to submit their own videos detailing just what they would do for a Klondike bar. Vice President of Brand Building for Klondike®, Brian Manning, said in the company's press release: "We've seen what many Americans would do for the Klondike® Original bar. Now we want to give average guys the chance to take their fanaticism to a whole new level by showing showing off just how above average they are at everyday tasks."

If you're downtown this summer, make sure to check out the newest Mochi installation at 202 SE 2nd Ave. With the same great frozen yogurt at 45 cents an ounce and with 0% fat, this location is sure to be just as busy as its older sibling.

Make sure to also stop by Karma Cream at 1025 W. University Ave. This local ice cream parlor continues to serve up vegan and organic ice cream in inventive and delicious flavors, such as chocolate lavender and green tea.

If you're in the mood to make your own frosty treat, there are a variety of ice cream makers to choose from. One that caught my eye recently on Amazon.com was called the the Play and Freeze Ice Cream Maker (the Ice Cream Ball). How much more fun can it get when in order to make dessert, you get to roll the brightly colored ball around? Happy Summer, everyone!

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