Senior executives in television, technology, finance and advertising will gather on Wednesday, June 11 at the Business of Multiplatform TV Summit to attend keynote interviews and panel discussions featuring leaders in multichannel programming, investment and sponsorship.
Showtime Networks' Chairman and CEO Matt Blank will set the tone for the day-long conference as the Opening Keynote. The Summit will be presented by three of the industry's premier publications, Broadcasting & Cable, Multichannel News and TV Technology, from 9 a.m. to 5 p.m. EDT at the Roosevelt Hotel at 45 East 45th Street and Madison Avenue in New York City.
The theme of this year's Summit is "Where do we go from here: new directions for the dynamic multiplatform TV business." The conference will focus on the business aspects of the television industry and its keynote interviews and panel discussions will address areas of current and potential revenue and profitability.
The opening keynote interview at 10 a.m. EDT is with Matt Blank, Chairman and CEO of Showtime Networks, who will share his perspective of the current state of the television business—with a particular focus on the transition of the industry from a linear-only multichannel experience to a model that offers increased options for multiplatform access for viewers.
The other featured keynote interviews will focus on specific areas of the business. For example, Will Funk, SVP, Sponsorship Integration and Business Development at Turner Sports Ad Sales, will address the new sports sponsorship opportunities available to advertisers in a multiplatform environment. He will share case studies like the multiplatform telecast of the 2014 NCAA March Madness and others. Likewise, Jackie Kulesza, SVP/Group Director, Video from Starcom USA, will share the agency's "TV is everywhere" strategy, which affords advertisers greater impact across platforms. Finally, Jessica Reif Cohen, Senior Media and Entertainment Analyst for Bank of America/ Merrill Lynch, will share her thoughts about the financial health of select segments of the business during a lunchtime interview.
The feature interviews are complemented by four panel discussions, each of which addresses a different business-related topic. They include the following:
A distribution technology panel focused on the future of video and content delivery features Todd Barkes, VP of Operations, YANGAROO; Gianluca Ferremi, VP Business Development at Motive Television; Tom Lattie, VP of Product Management at Harmonic; Barry Tishgart, VP at Comcast Wholesale and John Vartanian, Chief Technology Officer at iN DEMAND.
A panel on the consumer's experience of multiplatform TV, especially as viewership becomes more "personalized" via individual handheld devices, features Chip Carter, SVP of TV Product Development and Strategy at NBCUniversal Digital Distribution; Kelly Day, Chief Digital Officer at AwesomenessTV; Bill Dodd, Chairman & CEO of DIRECTPATH; Barry Myers, CEO of AccuWeather; and Wared Segar, CEO of Parrot Analytics.
A panel that addresses interactive advertising features James J. Ackerman, Executive Chairman of Broadway Systems; John Boland, VP of Advertising Market Development, ARRIS; DJ Cavanaugh, CEO, Matrix Solutions; and Catherine Warburton, Chief Investment Officer, Assembly.
A panel that focuses on content by looking at how programming is now breaking with tradition features such digital executives as Marc DeBevoise, EVP and GM for Entertainment, News and Sports, CBS Interactive, and Dan Suratt, EVP, Digital Media and Business Development at A+E Networks.
The Summit is produced for the presenting publications by The Schramm Marketing Group, based in New York City.
To register, please visit multiplatformtvsummit.com/registration/ or contact Jennifer Ware at 917-281-4718 or Jware@nbmedia.com.