“Truck owners need a tough, efficient partner that’s ready for anything,” stated J. Mays, Ford Group vice president and chief creative officer in announcing the debut of the Atlas Concept, the latest in their series of signature trucks, which includes Mighty Tonka and Super Chief. “Where Tonka demonstrated uncompromising strength and Super Chief tough truck luxury, Ford Atlas Concept reflects how Ford Trucks help our customers carry their world. Professionally and personally.”
“More than a tribute to Ford’s historic truck legacy, Ford Atlas Concept was inspired by the work ethic and lifestyle of today’s Ford Truck owners and drivers,” added Ford Atlas Concept design director Gordon Piotti. “Atlas pushes the envelope to evoke emotional appeal, as its Ford DNA remains instantly recognizable.”
The new design includes block front grille and leading edge drop down on the side windows and wheel shutters together with power-deployable front spoiler and running boards that re-shape the body to improve its aerodynamics and help it cut through the wind. In addition, the truck is powered by a twin-turbocharged EcoBoost® engine mated to an advanced automatic transmission, that includes Auto Start-Stop engine shutoff technology for enhanced efficiency in stop-and-go driving conditions. The system is designed specifically for trucks. For instance, Auto Start-Stop pauses when the truck senses it’s towing.
Other new features include sideview mirror-mounted LED spotlights capable of illuminating a worksite when an owner is working early or late and the SYNC® with MyFord Touch® screen is “workglove friendly” and can turn the cab into a Wi-Fi® hotspot, as well as a 360-degree camera lets the driver see all around the truck on the center stack screen with the Ford Atlas Concept in the middle and the world surrounding it.
A Trailer Backup Assist, allows drivers to back a trailer with the twist of a knob. “Together with Dynamic Hitch Assist, it helps a driver with limited towing experience handle trailering like a seasoned pro. And helps a seasoned pro handle trailering like never before,” exclaimed Piotti.
In addition, LED headlamps and tail lamps offer enhanced road lighting over conventional halogen or HID lights and last longer, while. Atlas’s cargo box includes its own LED lighting, tie downs and hidden cargo ramps stowed under the bed to make loading easy. The tailgate step becomes a cradle for the integrated roof carrier.