Finally the Federal Trade Commission has done something that many of us already knew was going on and that is charging that four well know companies with fraud in regards to their weight loss claims. Those four companies happen to be; Sensa, LeanSpa, HGC Diet Direct and L'Occitane.
Finally, someone else besides the public sees that sprinkling powder on your food, putting drops in your mouth and creams that 'significantly slim your thighs and buttocks' isn't real, just a ploy to get at desperate people who want to lose weight quickly and empty their wallet just as quickly.
Earlier this month, the Federal Trade Commission charged these four companies with deception regarding their marketing tactics by making 'unfounded promises' and all will collectively repay their customers a total of 3.4 million dollars in repayments.
The case is part of a broader crackdown on companies that the government says “peddle fad weight-loss products.” Linda Goldstein, the chairwoman of the advertising and marketing division at the law firm Manatt, Phelps & Phillips, said the settlements made clear that the commission would accept only double-blind, placebo-controlled studies to document the medical effectiveness of diet regimes. (Source NY Times)
This isn't the first time the FTC has cracked down on dubious claims made by so called weight loss companies. Back in 1997 'Operation Weight Loss' targeted Fat Burners, Svelte Patch and Slimming Soles amongst others in regards to their weight loss claims and then again in 2007 with 'Operation Big Fat Lie' that targeted Himalayan Diet Breakthrough that claimed users could lose up to 37 pounds without changing their eating habits by simply taking a diet pill.
This operation, called 'Operation Failed Resolution' is another way to crack own on false advertisements and enforce restrictions on such diet claims that are completely unsubstantiated and use clever marketing techniques to hook consumers in.
Although many of these companies are based solely in the weight loss industry, L'Occitane is a beauty company but was named in this claim due to their lotion Almond Beautiful Shape and Almond Shaping Delight that claims that it could trim noticeable inches off of your thighs and buttocks. Such claims are once again unsubstantiated but L'Occitane has released this statement for the future of their lotions:
The company “takes enormous care in developing our entire line of products and we want our customers to make well-informed decisions,” L’Occitane said in a statement. “As a result of the FTC. inquiry, L’Occitane has implemented a set of even more rigorous policies and procedures that will guide future clinical testing and ensure that our marketing and advertising comply with FTC. regulations and guidelines.” (Source: CNN)
With the growth of the weight loss industry and more and more people searching for their 'miracle solution' to weight loss and as long as companies continue to exploit this sort of desperation in people the Federal Trade Commission is going to continue to have their hands full with these sort of companies.
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